# Granulated Makeup Packaging These Cosmetic Labels Use a Sugar-Mimicking Geometric Pattern By Ady Floyd | Published 2015-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/08/sugar-cosmetics.html) & [sugarcosmetics](http://www.sugarcosmetics.com/) Agency Beard Design created the makeup packaging for [Sugar Cosmetics](https://www.trendhunter.com/trends/sugar-cosmetics-1), which resembles an over-sized granule of sugar. On each of the cosmetic item's package there is an image of a woman's face. While the image wraps around the entire product, when numerous items lay side-by-side, the woman's face is revealed. These images are made up of geometric patterns that aim to resemble sugar, which is a play on the name of the brand. Instead of simply using a [vibrant, single-colored package](https://www.trendhunter.com/trends/absolute-collection), this brand decided to present a more interesting label for its consumers. There are seven items produced by Sugar Cosmetics that include lipstick and mascara. Each makeup packaging displays a different face in order to maintain a solid differentiation between products. The color scheme used by the brand is neutral with small bursts of colors such as purple, blue and red. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 80% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Geometric Pattern Packaging:** Opportunity for cosmetic brands to use unique geometric patterns in their packaging for a visually appealing and differentiated product. - **Personalized Packaging Designs:** Disruptive innovation opportunity for cosmetic brands to incorporate personalized designs in their packaging to enhance customer engagement and brand loyalty. - **Creative Use of Color Schemes:** Opportunity for cosmetic brands to experiment with unique and unconventional color schemes in their packaging to attract attention and stand out from competitors. ### Sectors Adopting This - **Cosmetics:** Disruptive innovation opportunity for cosmetics industry to incorporate novel packaging designs to enhance the overall customer experience. - **Graphic Design:** Opportunity for graphic design industry to provide innovative and visually appealing packaging designs for cosmetic brands. - **Consumer Goods:** Disruptive innovation opportunity for consumer goods industry to explore creative packaging solutions that offer unique and engaging consumer experiences. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Makeup-Inspired Sticker Series](https://www.trendhunter.com/trends/coffrey.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md)