# Transformative Cleansing Balms This Makeup Melting Balm Undergoes Three Textural Changes By Laura McQuarrie | Published 2023-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-melting-balm References: [allure](https://www.allure.com/best-of-beauty-2023-winners/skin) & [saturdayskin](https://saturdayskin.com/products/melt-cleanse-makeup-melting-balm) [Saturday Skin's](https://www.trendhunter.com/trends/saturday-skin-face-cleanser) Melt + Cleanse is a makeup melting balm that undergoes three textural transformations to deliver a deep yet gentle and effective cleanse. Straight from the jar, the product starts out as a [balm that changes into an oil](https://www.trendhunter.com/trends/calming-cleansing-balm) as it's massaged into the skin, and then it becomes an emulsion that makes it easy to rinse away the makeup and impurities that it has unstuck. Some of the key ingredients in the super-gentle yet deep-cleansing formula include [omega-rich pumpkin seed oil](https://www.trendhunter.com/trends/omega-cleansing-balm), a Fruit Acid Mix containing bilberry, orange and lemon, and a Purple Complex with richly pigmented fruits and veggies. Saturday Skin's makeup melting balm is an award-winning product that's been recognized in the 2023 Healthy Beauty Awards and Allure's 2023 Best of Beauty Awards' Skin Care category. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 34% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Texture-changing Cleansing Balms:** Transformative cleansing balms like Saturday Skin's Melt + Cleanse undergo three textural changes for a deep and effective cleanse. - **Gentle Deep-cleansing Formulas:** Super-gentle yet deep-cleansing formulas, like Saturday Skin's Melt + Cleanse, use key ingredients like pumpkin seed oil and fruit acids to remove makeup and impurities. - **Award-winning Skin Care Products:** Saturday Skin's Melt + Cleanse, an award-winning product, has been recognized in the 2023 Healthy Beauty Awards and Allure's 2023 Best of Beauty Awards' Skin Care category. ### Where This Applies - **Beauty and Skincare:** Texture-changing cleansing balms like Saturday Skin's Melt + Cleanse are disrupting the beauty and skincare industry with their innovative approach to deep and effective cleansing. - **Natural and Organic Products:** Gentle deep-cleansing formulas like Saturday Skin's Melt + Cleanse are disrupting the natural and organic products industry by providing a gentle yet powerful way to remove makeup and impurities. - **Product Awards and Recognition:** Award-winning skin care products like Saturday Skin's Melt + Cleanse are disrupting the industry by setting new standards of quality and effectiveness. ## Related on Trend Hunter - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Makeup-Melting Cleansing Balms](https://www.trendhunter.com/trends/procollagen-makeup-melting-cleansing-balm.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Hydrating Gel-Balm Cleansers](https://www.trendhunter.com/trends/aquamarine-melt.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md)