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# Mood-Boosting Makeup Kits
ONE CLICK b.EAUTY's Convenient Kits Inspire Confidence & Empowerment

By Laura McQuarrie | Published 2020-04-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-kits
References: [prnewswire](https://www.prnewswire.com/news-releases/one-click-beauty-launches-on-amazon-with-mood-boosting-makeup-kits-on-a-mission-301036386.html) & [instagram](https://www.instagram.com/oneclickbeautykits/)

At a time when people want to feel supported and uplifted by life's small joys, ONE CLICK b.EAUTY is launching on [Amazon](https://www.trendhunter.com/trends/kevyn-aucoin-beauty), sharing convenient, [confidence-boosting makeup kits](https://www.trendhunter.com/trends/you-are-amazing). The color cosmetics make it easy to add a pop of color to one's look with everything from eyeshadow sticks and palettes to lip crayons and liquid colors.

To kick off its launch, ONE CLICK b.EAUTY is initiating a #FaceTheWeek social media campaign that inspires people to start the day on a positive note. Additionally, ONE CLICK b.EAUTY is committed to supporting organizations that are focused on the support and empowerment of women—this month, the brand will be offering a [buy-one-give-one donation](https://www.trendhunter.com/trends/empowerment-beauty-kit) for kits purchased on Amazon.

Image Credit: ONE CLICK b.EAUTY

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 69% | Activity: 66% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Convenient Makeup Kits:** Opportunity to disrupt the cosmetic industry by offering makeup kits that are convenient and easy to use.
- **Mood-boosting Products:** Opportunity to tap into the growing market of products that focus on improving one's mental health and wellbeing.
- **Social Media Campaigns:** Opportunity to use social media campaigns to increase brand awareness and engage with customers.

### Sectors Adopting This

- **Cosmetics:** Disrupt the cosmetic industry by offering convenient and easy-to-use makeup kits that focus on boosting one's mood.
- **Mental Health:** Opportunity to explore the mental health market by offering products that improve confidence and self-esteem.
- **E-commerce:** Opportunity to disrupt the e-commerce industry by offering one-click convenience for purchasing makeup kits online.

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