# Purse Makeup Palettes The tarte Light of the Party Makeup Kit is Shaped Like a Fashionable Clutch By M | Published 2015-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-kit References: [temptalia](http://www.temptalia.com/sneak-peek-tarte-light-of-the-party-makeup-palette-photos-swatches) & [tartecosmetics](http://tartecosmetics.com/) Beauty brand tarte recently put out this stylish party makeup kit that features an array of eyeshadows and handy [travel-size cosmetics](https://www.trendhunter.com/trends/makeup-minis) in a [stylish purse packaging](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles). The fashionable packaging makes this makeup modernly portable giving off the illusion that the palette is actually an accessory clutch. Makeup palettes are a great alternative to purchase and test out a variety of products in smaller sizes. The tarte Light of the Party [makeup palette](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) offers 30 different eye shadows ranging from neutral tones to mauve purples and deep roses along with a mascara, bronzer, highlighter and blush to complete a full-faced look. The palette comes in a sleek mini rectangle that zips up like a clutch and features a sequin Aztec back, white, gold and pink design on the front. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 64% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Portable Makeup Palettes:** The stylish packaging of makeup palettes makes them easily portable, opening up opportunities for on-the-go beauty solutions. - **Versatile Palette Designs:** Palette designs with features like zippers and sequins offer opportunities for innovative and fashion-forward makeup packaging. - **Miniature Beauty Kits:** Travel-size cosmetics in makeup palettes provide convenience for consumers and create new possibilities for compact beauty products. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore the potential of portable makeup palettes to enhance the customer experience and cater to the travel-friendly market. - **Fashion Accessories:** The fashion accessories industry can collaborate with beauty brands to create stylish and functional makeup palette designs that seamlessly blend with the latest fashion trends. - **Travel and Hospitality:** The travel and hospitality industry can tap into the demand for compact beauty products by offering curated makeup palette options as part of their customer amenities and convenience offerings. ## Related on Trend Hunter - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Dermatologist-Tested Eyeshadows](https://www.trendhunter.com/trends/tartes-tartelette.md) - [Limited-Edition Makeup Carriers](https://www.trendhunter.com/trends/makeup-clutch.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md)