# Interactive Makeup Installations Ciaté London Created a Dynamic Work of Art Using Its Own Products By Laura McQuarrie | Published 2021-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-installation References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Ciat_London_celebrates_spring_with_Dewy_art_installation_in_Hyde_Park/175348) & [ciatelondon](http://ciatelondon.com) Ciaté London worked with artist Saskia Gall to create an unconventional [makeup installation](https://www.trendhunter.com/trends/london-newsstand-popup) in London’s Hyde Park using its range of foundation and blush colors. Perfectly timed for the arrival of spring when people are appreciative of the season's fresh color palette, the installation shows off Ciaté's Dewy range and pigment-changing paints. The art piece is also an [interactive one](https://www.trendhunter.com/trends/superdrug-beauty-playground), as it is covered in hydrochromic paint and only comes to life when splashed with water. At a time when people are embracing natural looks, Ciaté expanded its Dewy range with new products like the ultra-hydrating Dewy Skin Glass Glow Skin Tint, which can be used as an everyday base. This release joins others from the range like dewy highlighter balms and gel-balm cheek tints. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 32% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Interactive Makeup Art:** The trend for interactive makeup artworks paves the way for cosmetics companies to showcase their products in unconventional ways. - **Dewy Makeup:** The trend for dewy makeup looks encourages cosmetics companies to create hydrating and lightweight products that can be used as an everyday base. - **Hydrochromic Paint:** The trend for hydrochromic paint in art installations creates an opportunity for companies to create innovative, interactive experiences for consumers. ### Where This Applies - **Cosmetics:** Cosmetics companies can create interactive makeup art installations to showcase their products in a unique and engaging way. - **Art:** Artists and art galleries can utilize hydrochromic paint to create interactive installations that engage and entertain visitors. - **Event Planning:** Event planners can incorporate interactive makeup art installations using hydrochromic paint to create memorable experiences for their clients and guests. ## Related on Trend Hunter - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Cafe-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/cafe-airbush.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Illusionary Ice-Hotel Beauty Pop-Ups](https://www.trendhunter.com/trends/rose-icehotel.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Shade-Matching Pop-Ups](https://www.trendhunter.com/trends/base-camp-tour.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [AI Shade-Matching Experiences](https://www.trendhunter.com/trends/complexion-concierge-roadshow.md)