# Latina Cosmetic Collections Reina Rebelde Makes Makeup for Women with a Focus on Latina Beauty By Laura McQuarrie | Published 2017-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-for-women References: [hellogiggles](http://hellogiggles.com/13-beauty-brands-owned-by-latinas-that-are-dominating-the-cosmetic-industry/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [reinarebelde](https://reinarebelde.com/) 'Reina Rebelde' is the name of a new beauty brand from Regina Merson, who exudes passion and pride for [Latin American culture](https://www.trendhunter.com/trends/latinaowned-food-brand). This makeup brand by Latinas for Latinas is for women want to vibrantly live their lives, all the while celebrating the pride in their heritage and the fierceness of their spirit. The collection of "beauties" on Reina Rebelde's website shares images and traits of women like [artist Frida Kahlo](https://www.trendhunter.com/trends/descubre-elfecto-campaign), as well as modern icons who are also unafraid to express themselves with their own ideas of beauty. Among these examples is Lissette M. Rodriguez, who is shown wearing Reina Rebelde [eye, lip and cheek products](https://www.trendhunter.com/trends/emilio-pucci) in shades of Oaxaca, Xicana and Coquetta. The packaging for Reina Rebelde's products is dark and edgy, perfectly capturing the strong and sassy attitudes of its target audience. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Latina Beauty Empowerment:** Reina Rebelde's focus on celebrating Latin American culture and empowering Latina women through makeup creates opportunities for brands to cater to niche markets and promote inclusivity. - **Cultural Representation in the Beauty Industry:** Reina Rebelde's use of diverse role models, such as Frida Kahlo, highlights the demand for more authentic and inclusive representation in the beauty industry, calling for brands to embrace cultural diversity. - **Bold and Edgy Packaging:** Reina Rebelde's dark and edgy packaging design offers an opportunity for brands to push boundaries and create unique packaging that resonates with a diverse and empowered consumer base. ### Where This Applies - **Cosmetics:** The success of Reina Rebelde shows the potential for cosmetics brands to create products specifically tailored to ethnic and cultural communities, tapping into a niche market. - **Beauty:** The rise of Reina Rebelde highlights the need for the beauty industry to embrace diversity and create products that cater to the unique beauty needs of different ethnic groups. - **Fashion:** Reina Rebelde's focus on Latin American culture opens up opportunities for the fashion industry to incorporate cultural influences into their designs, catering to a diverse consumer base. ## Related on Trend Hunter - [Budget-Friendly Makeup Collections](https://www.trendhunter.com/trends/budgetfriendly-makeup-collection.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Spiced Makeup Collaborations](https://www.trendhunter.com/trends/rare-beauty-4.md) - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [50s-Style Musical Beauty Collections](https://www.trendhunter.com/trends/revolution-beauty-x-grease-collection.md) - [Telenovela-Inspired Makeup Campaigns](https://www.trendhunter.com/trends/descubre-elfecto-campaign.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md)