# Expressive Gen Z Cosmetics Petite 'n Pretty Shares Safe, Pediatrician-Approved Makeup for Kids By Laura McQuarrie | Published 2018-11-28 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-for-kids References: [allure](https://www.allure.com/story/petite-n-pretty-makeup-brand-for-kids) & [petitenpretty](https://www.petitenpretty.com/) To better serve the next generation of creative, connected youths, Petite 'n Pretty was launched as a new beauty brand sharing [makeup for kids](https://www.trendhunter.com/trends/childrens-cosmetics) ages four to 18. The brand is passionate about creating products for, and being inspired by, from [Gen Z](https://www.trendhunter.com/trends/sugar-cosmetics-1), calling its target audience "the most transformative and tech-savvy force in the world." As such, the brand underlines that its products are for all, regardless of color or gender. Some of the products in Petite 'n Pretty's assortment include hair and body glitter, lip gloss, eyeshadow palettes, makeup brushes and beauty bags. Alongside products like its 9021-GLOW! cheek and highlighter duo, Petite 'n Pretty is also currently offering a limited-edition seasonal product range called 9021-SNOW! featuring winter-themed cosmetic products—including the 9021-SNOW! Influencer Box Gift Set for $250. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Gen Z Beauty:** Opportunity for beauty brands to innovate and cater specifically to Gen Z with safe and pediatrician-approved makeup, expanding market potential. - **Inclusive Beauty:** Opportunity for beauty brands to include all genders and skin colors in their marketing and product development, tapping into a growing demand for diversity and inclusivity in the industry. - **Kid-friendly Cosmetics:** Opportunity for beauty brands to develop and market safe, non-toxic makeup specifically for children, expanding their customer base and providing a unique offering in the market. ### Sectors Adopting This - **Beauty:** Beauty industry can expand their offerings to cater specifically to Gen Z, create inclusive marketing campaigns and develop kid-friendly cosmetics to tap into new markets and demographics. - **Pediatrics:** Opportunity for pediatricians and healthcare providers to collaborate with beauty brands to ensure safe ingredients in kid-friendly cosmetics, improving child safety and expanding revenue streams. - **E-commerce:** Opportunity for e-commerce retailers to feature and market Gen Z beauty products with inclusive marketing campaigns, expanding their customer base and appealing to a younger demographic. ## Related on Trend Hunter - [Gen Alpha Fragrance Rollerballs](https://www.trendhunter.com/trends/cloud-mine-rollerball.md) - [Kid-Safe Makeup Kits](https://www.trendhunter.com/trends/jovy.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Functional Mini Cosmetics](https://www.trendhunter.com/trends/make-it-mini-makeup.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Inclusive Age-Appropriate Skincare](https://www.trendhunter.com/trends/pour-tous.md) - [Gen Z Cosmetic Brands](https://www.trendhunter.com/trends/sugar-cosmetics-1.md) - [Next-Gen Moisturizing Cosmetics](https://www.trendhunter.com/trends/super-boost.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md)