# Virtual Makeup Consultations Glossier Live Edit Connects Consumers to the Glossier Team By Laura McQuarrie | Published 2020-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-consultation References: [nylon](https://nylon.com/elf-cosmetics-virtual-makeup-app) & [instagram](https://www.instagram.com/p/B-udcwvJNp-/) Like any business during this disruptive time, Glossier is changing the way it is reaching consumers by offering [online makeup consultations](https://www.trendhunter.com/trends/skinceuticals-1). Even though the cult beauty brand is supported by a devoted online community, Glossier is leaning into its online channels even more by launching a trial run of its Glossier Live Edit program. The program was opened to a handful of applicants, who were able to connect with a Glossier team member for a [video chat](https://www.trendhunter.com/trends/google-meet-makeup-feature). As part of this initial run, 150 participants were chosen to have 15-minute consultations, and Glossier is promising to offer more in the future. While many beauty brands have been implementing [virtual try-on experiences](https://www.trendhunter.com/trends/beauty-bestie-20) over the last few years, this one is especially appealing during a time of social distancing for the human-to-human connection it provides. Image Credit: Glossier ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 93% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Virtual Makeup Consultations:** Glossier Live Edit program offers virtual makeup consultations to connect with consumers. - **Online Channels:** Glossier enhances its online channels to reach consumers during disruptive times. - **Virtual Try-on Experiences:** Beauty brands are implementing virtual try-on experiences for customers during social distancing measures. ### Where This Applies - **Beauty:** The beauty industry can leverage virtual makeup consultations to engage with customers and drive online sales. - **E-commerce:** Online channels are essential for e-commerce businesses to adapt and reach consumers during disruptive times. - **Technology:** The technology industry can support beauty brands by providing the necessary platforms for virtual try-on experiences. ## Related on Trend Hunter - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Digitized Hair Consultations](https://www.trendhunter.com/trends/sally-beauty-1.md) - [Real-Time Skincare Consultations](https://www.trendhunter.com/trends/skinceuticals-1.md) - [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md) - [Digital Makeup Meeting Features](https://www.trendhunter.com/trends/google-meet-makeup-feature.md) - [Immersive Beauty Shopping Experiences](https://www.trendhunter.com/trends/elf-cosmetics-4.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md)