# Male-Targeted Concealers Menaji's CAMO Makeup Concealer for Men is Simple to Apply By Michael Hemsworth | Published 2017-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-concealer References: [dudeiwantthat](http://www.dudeiwantthat.com/style/body/menaji-camo-concealer-for-men.asp) & [menaji](https://www.menaji.com/mens-skincare/conceal/camo-concealer-for-men/) Makeup for men has become a far less taboo topic with more guys embracing the stuff to help them look their best, which is why the Menaji CAMO makeup concealer for men comes as an effective new option for guys to use. The concealer comes in six color spectrum tones in order to match the male complexion and is stored in a lip balm-like tube to aid application and make it appear more discreet when stored in the home or brought out with you. The concealer also provides SPF 8 for a touch of protection against UV rays, is vitamin-infused and hypoallergenic to make it suitable for skin types of all kinds. The Menaji CAMO makeup concealer for men is ideal for [covering zits](https://www.trendhunter.com/trends/pimple-patches-for-men), [dark circles](https://www.trendhunter.com/trends/dark-circles-eye-rescue) or any other imperfections that you might want to hide. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Male-inclusive Beauty:** Opportunity for cosmetic brands to develop more products specifically designed for men and break gender stereotypes. - **Discreet Packaging:** Potential for packaging design innovations that allow for inconspicuous storage and on-the-go application of male cosmetics. - **Skin-protecting Makeup:** Emerging trend of makeup products that not only enhance appearance but also offer UV protection and skin-nourishing ingredients. ### Where This Applies - **Cosmetics:** Opportunity for cosmetic companies to tap into the growing market of male consumers and create products tailored to their needs. - **Packaging:** Potential for packaging companies to develop innovative designs that cater to the discreet needs of male cosmetics users. - **Skincare:** Increase in demand for skincare products that offer cosmetic benefits and protection against environmental factors in addition to traditional skincare benefits. ## Related on Trend Hunter - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Masculine Eye Moisturizers](https://www.trendhunter.com/trends/dark-circles-eye-rescue.md) - [Mushroom-Infused Concealers](https://www.trendhunter.com/trends/hd-skin-concealer.md) - [Large Blemish Patches](https://www.trendhunter.com/trends/pimple-patches-for-men.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Algae-Based Eye Serums](https://www.trendhunter.com/trends/well-kept-by-the-y-code.md)