# All-White Cosmetics Combos Makeup by Mark Lim is Edgy, Avant-Garde and Just Plain Hot By Marissa Brassfield | Published 2010-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-by-mark-lim References: [behance.net](http://www.behance.net/Gallery/Asia-Face-Make-up/386996) & [markmakeup.hk](http://www.markmakeup.com.hk/) I love this portfolio of makeup by Mark Lim. Each shot features a different aspect of Mark Lim's style in creating an unforgettable look with cosmetics. Take a peek at the first image, for example; with only a white feathery wig, white makeup and white eyeshadow, Mark Lim has transformed a model into an avant-garde fashionable clown. Check out the gallery above and the links below for more of Mark Lim's extensive makeup portfolio. **Implications** - Avant-garde makeup displays and [costume jewelry](https://www.trendhunter.com/trends/holiday-2024-makeup) were once considered factors of an artistic counter-culture world; however, the bold looks that these [all-white cosmetics](https://www.trendhunter.com/trends/cosmetic-clinic) and other avant-garde features provide are highly appealing to modern consumers. In this day and age, consumers enjoy purchasing products that allow them to stand out from the crowd. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **All-white Cosmetics:** Disruptive innovation opportunity: Develop a line of all-white cosmetics that cater to modern consumers who want to make a bold statement with their makeup. ### Where This Applies - **Makeup and Cosmetics:** Disruptive innovation opportunity: Embrace avant-garde makeup and create unique products that appeal to consumers looking to express their individuality. ## Related on Trend Hunter - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md)