# Versatile Liquid Bronzerrs MAKEUP BY MARIO Debuts a Multi-Use Bronzing & Shaping Serum By Kalin Ned | Published 2024-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-by-mario1 References: [sephora](https://www.sephora.com/ca/en/product/P511568?icid2=homepage_slideshow_color_brand-sku-launch_makeupbymario_fy243349_broadcast_ca_rwd_banner_052024)  MAKEUP BY MARIO's Softsculpt® Multi-Use Bronzing & Shaping Serum is a versatile liquid bronzer designed to impart a sun-kissed glow and softly shape specific areas while providing a natural second-skin finish. With light coverage and a natural finish, the Softsculpt® Multi-Use Bronzing & Shaping Serum hydrates and nourishes the skin with the inclusion of hyaluronic acid and vitamin E. The product's two-in-one packaging features a pump for overall warmth and a wand for targeted application, allowing for easy customization. Free of various potentially harmful ingredients, including parabens and sulfates, MAKEUP BY MARIO's product is suitable for those with sensitive skin. MAKEUP BY MARIO's Softsculpt® Multi-Use Bronzing & Shaping Serum is available in seven shades. Consumers interested in achieving a natural, hydrated complexion with a soft-blurred effect may find this bronzing serum appealing. Image Credit: MAKEUP BY MARIO ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 36% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Beauty Products:** Products like the Softsculpt® Serum, which combines skincare benefits with makeup, are gaining traction. - **Customizable Makeup Solutions:** Customizable packaging that offers both a pump and wand allows users to personalize their makeup application. - **Clean Beauty Formulations:** Makeup products free of harmful ingredients cater to health-conscious consumers with sensitive skin. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry sees innovation through multi-functional products like liquid bronzers with skincare benefits. - **Skincare:** The overlap of skincare and makeup creates opportunities in the skincare industry, particularly for hydrating and nourishing formulations. - **Health and Wellness:** The health and wellness industry benefits from the increased demand for products free of parabens and sulfates. ## Related on Trend Hunter - [Bronzing Priming Serums](https://www.trendhunter.com/trends/bronzing-priming-serum.md) - [Bronzing Serum Drops](https://www.trendhunter.com/trends/serum-drops.md) - [Bronzing Skin-Brightening Serums](https://www.trendhunter.com/trends/butter-glow-bronzing-serum.md) - [Serum Bronzing Drops](https://www.trendhunter.com/trends/indie-lees-bronzing-drops.md) - [Cream-Like Bronzer Powders](https://www.trendhunter.com/trends/warm-wishes-soft-matte-powder-bronzer.md) - [Weightless Bronzing Formulas](https://www.trendhunter.com/trends/bronzing-pot.md) - [Hydrating Bronzing Drops](https://www.trendhunter.com/trends/elf-skin-1.md) - [Bronzing Champagne-Hued Serums](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum.md) - [Nourishing Bronzer Balms](https://www.trendhunter.com/trends/bronzer-balm.md)