# Celebrity MUA Makeup Collections Mario Dedivanovic Will be Launching MAKEUP BY MARIO this Fall By Ell Smith | Published 2020-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-by-mario References: [hypebae](https://hypebae.com/2020/9/mario-dedivanovic-makeup-by-mario-brand-launch-sephora-products) & [instagram](https://www.instagram.com/makeupbymario/?utm_source=ig_embed) The prolific makeup artist, Mario Dedivanovic, best known for working with socialite and reality TV show star Kim Kardashian is launching [his own makeup line](https://www.trendhunter.com/trends/la-beaut-louis-vuitton) dubbed MAKEUP BY MARIO. The collection is as expansive as the artist's 20-year career, offering everything from palettes to products and tools that help one [master the art of makeup application](https://www.trendhunter.com/trends/backstage-essential-collection). According to Dedivanovic himself, “My greatest hope is that this collection inspires play and experimentation – that each product enhances your artistry, elevates your application, and evolves your technique.” While little is currently known about the details of the collection, [Sephora](https://www.trendhunter.com/trends/master-class-in-toronto) has posted multiple teaser videos to promote the collection. The line will be launching on October 11th, 2020. Image Credit: Makeup by Mario ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity MUA Makeup Collections:** Launch of celebrity makeup artist's own makeup line inspires other makeup artists to create their own collections. - **Artistry-enhancing Makeup Products:** Demand for makeup products that enhance artistry and elevate application drives innovation in the beauty industry. - **Collaborations Between Makeup Artists and Brands:** Increasing partnerships between makeup artists and beauty brands lead to the creation of unique and innovative makeup collections. ### Who This Affects Most - **Beauty:** The beauty industry has the opportunity to develop new and innovative makeup products that enhance artistry and elevate application. - **Retail:** The launch of celebrity makeup artist's own makeup line presents an opportunity for retailers to collaborate with makeup artists and create exclusive collections to attract customers. - **E-commerce:** The growing trend of collaborations between makeup artists and beauty brands provides an opportunity for e-commerce platforms to showcase and sell exclusive makeup collections online. ## Related on Trend Hunter - [Intimate Cosmetics Events](https://www.trendhunter.com/trends/master-class-in-toronto.md) - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Celebrity Makeup Artist-Backed Brands](https://www.trendhunter.com/trends/sephora-middle-east.md) - [Versatile Liquid Bronzerrs](https://www.trendhunter.com/trends/makeup-by-mario1.md) - [Skincare-Fortified Makeup Lines](https://www.trendhunter.com/trends/core-collection-1.md) - [Customizable Makeup Cases](https://www.trendhunter.com/trends/411-cosmetics.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md)