# Wristworn Makeup Brushes Pennelli Faro Debuted a Makeup Brush Innovation at 'MakeUp in' 2023 By Laura McQuarrie | Published 2023-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-brush-innovation References: [premiumbeautynews](https://www.premiumbeautynews.com/en/innovation-who-are-the-winners-of) Makeup brush innovation typically revolves around the shape and quality of bristles but Italian manufacturer [Pennelli Faro](https://www.trendhunter.com/trends/futura-avant-lab) distinguishes itself with a truly unique and distinctive handle design. At the 2023 MakeUp in NewYork IT Awards, Pennelli Faro won in the Accessories category for its pocket-sized Segno makeup brush, setting a new standard for both aesthetics and functionality in the world of beauty tools. This award-winning [wearable makeup brush](https://www.trendhunter.com/trends/adaptive-makeup-accessories) can be sported like a bracelet on the wrist and it incorporates a flexible lace and a [precision brush](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes). The unique design of this makeup brush has the potential to support makeup artists and other individuals who want to keep their beauty tools easily within reach. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 38% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Wristworn Beauty Tools:** A new trend in the beauty industry is the development of makeup brushes that can be worn on the wrist for easy access and portability. - **Innovative Handle Designs:** Manufacturers are exploring handle designs as a way to differentiate their makeup brushes, with Italian manufacturer Pennelli Faro leading the way with their unique wristworn design. - **Combining Fashion and Function:** The integration of wearable accessories and beauty tools allows for unique and stylish solutions that make it easy to keep makeup brushes on hand at all times. ### Where This Applies - **Beauty and Fashion:** The beauty and fashion industry can benefit from the development of wristworn makeup brushes that combine style and function. - **Manufacturing and Design:** Manufacturers and designers in the beauty industry have the opportunity to innovate and differentiate their products by exploring unique handle designs for makeup brushes. - **Professional Makeup Artistry:** Wristworn makeup brushes offer convenience and ease of use, making them particularly appealing to professional makeup artists who need quick and easy access to their tools. ## Related on Trend Hunter - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Dynamic Eyeshadow Brushes](https://www.trendhunter.com/trends/texen-beauty-partners.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md) - [Innovative Mascara Applicators](https://www.trendhunter.com/trends/innovative-mascara-applicator.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md)