# Vegan Makeup Brand Commitments Makeup Brand Dermablend Announced Its Products Will Now Be Vegan By Grace Mahas | Published 2019-08-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-brand-dermablend References: [vegnews](https://vegnews.com/2019/8/40-year-old-makeup-brand-dermablend-goes-vegan) & [dermablend](https://www.dermablend.com/) As more consumers seek vegan food options, they are also searching for [vegan skincare and beauty products](https://www.trendhunter.com/trends/vegan-skincare-products) -- which has inspired a renowned makeup brand, Dermablend, to commit to a fully vegan product line. The brand was founded by dermatologist Craig Roberts in 1981 and is known by consumers for its high-quality makeup products. To achieve this vegan commitment, Dermablend partnered with animal-rights group People for the Ethical Treatment of Animals ([PETA](https://www.trendhunter.com/trends/animal-intelligence)) to certify that is ingredients and manufacturing process are all free of animal products and cruelty-free. Dermablend now has 13 non-animal ways to effectively test its makeup products. “Joining PETA’s list of cruelty-free brands is a clear symbol of [Dermablend Professional’s](https://www.trendhunter.com/trends/dermablend-professional) commitment to animal welfare and a world without animal testing,” Malena Higuera, General Manager at Dermablend Professional, said. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Vegan Skincare Products:** Opportunities for brands to develop a fully vegan skincare line as consumers seek cruelty-free and animal product-free options. - **Cruelty-free Certification:** The rise of ethical consumerism creates an opportunity for brands to partner with organizations like PETA to certify that their products are cruelty-free. - **Non-animal Testing Methods:** The demand for non-animal testing methods in the beauty industry presents an opportunity for brands to innovate and develop new testing techniques. ### Where This Applies - **Skincare:** The skincare industry can capitalize on the growing demand for vegan and cruelty-free products by developing new lines that meet consumer preferences. - **Makeup:** Makeup brands can differentiate themselves by obtaining cruelty-free certifications and offering a fully vegan makeup range. - **Beauty:** The beauty industry has the potential to disrupt traditional practices by exploring and implementing non-animal testing methods for product development. ## Related on Trend Hunter - [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Vegan-Friendly Talc-Free Cosmetics](https://www.trendhunter.com/trends/polite-society-makeup.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Vegan-Certified Pet Hair Products](https://www.trendhunter.com/trends/amore-pacific-1.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Cruelty-Free Cosmetic Updates](https://www.trendhunter.com/trends/avon-beauty-products.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md)