# Celebrity-Backed Beauty Partnerships Rabanne Named Singer Troye Sivan Its Makeup Brand Ambassador By Lima Kalim | Published 2024-07-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-brand-ambassador References: [cosmeticsbusiness](http://cosmeticsbusiness.com/rabanne-signs-troye-sivan-as-global-make-up-ambassador) Rabanne named singer Troye Sivan its newest [makeup brand ambassador](https://www.trendhunter.com/trends/dior-addict-2026-collection). The popular Australian singer and actor has been selected as the ambassador for the luxury brand’s 'Nudes: a Next-generation Beauty Collection' campaign, which will highlight its 30-shade Fresh Touch Foundation line and other products. Sivan, a two-time Grammy-nominated artist, songwriter, and actor, has a combined social media following of 39 million. The brand chose him for his significant global impact in the realms of music, fashion, and LGBTQIA+ representation. The campaign aims to promote the idea of #NoFilterBeauty, advocating for self-empowerment and genuine self-expression among the younger generation. The star, recognized for his roles in [Hollywood](https://www.trendhunter.com/trends/nike-football-x-lego) films and collaborations with top fashion designers, embodies this concept in the visuals created by [Rabanne Beauty’s](https://www.trendhunter.com/trends/rabanne-beauty-dramalips) Creative Director Diane Kendal. Image Credit: Rabanne ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 61% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Campaigns:** Leveraging high-profile figures with significant social media influence can vastly extend the reach and appeal of beauty product launches. - **LGBTQIA+ Representation in Marketing:** Inclusive campaigns that feature LGBTQIA+ role models resonate deeply with diverse audiences and foster a sense of community and belonging. - **Next-generation Beauty Collections:** Innovative beauty lines that offer a wide range of shades and underpin self-expression cater to the evolving preferences of younger, more conscious consumers. ### Where This Applies - **Beauty and Cosmetics:** The cosmetics industry benefits from enlisting celebrities to promote new product lines, especially those emphasizing inclusivity and self-expression. - **Fashion and Apparel:** Fashion brands increasingly collaborate with beauty campaigns to integrate holistic image and style transformations, enhancing brand unity and market reach. - **Entertainment and Media:** Media and entertainment sectors harness the glamour and influence of celebrities to create compelling narratives around beauty and self-empowerment. ## Related on Trend Hunter - [Argentine Entrepreneur Brand Ambassadors](https://www.trendhunter.com/trends/antonela-roccuzzo.md) - [Fragrance Campaign Castings](https://www.trendhunter.com/trends/bleu-de-chanel.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Savvy Beauty Campaigns](https://www.trendhunter.com/trends/if-you-nyx-you-know-volume-2.md) - [Celebrity Makeup Artist-Backed Brands](https://www.trendhunter.com/trends/sephora-middle-east.md) - [Co-Branded Beauty Albums](https://www.trendhunter.com/trends/nyxtape.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md) - [Actress-Approved Prestigious Beauty Brands](https://www.trendhunter.com/trends/daisy-edgarjones.md) - [Transgender-Celebrating Beauty Partnerships](https://www.trendhunter.com/trends/transgender-advocacy.md)