# Small-Batch Makeup Boutiques Chromavis' Atelier Creates Products in Just Days and Weeks By Laura McQuarrie | Published 2021-02-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-boutiques References: [premiumbeautynews](https://www.premiumbeautynews.com/en/chromavis-launches-atelier-their) Italian makeup manufacturer Chromavis created a makeup boutique called Atelier that's devoted to creating products in small quantities. This "[tailoring boutique](https://www.trendhunter.com/trends/soft-blur-cheek-stick)" for makeup helps to create [customized products in small batches](https://www.trendhunter.com/trends/collage-skincare) for consumers, as well as rapid prototypes for quick launches. As the company describes, the site offers a [unique and immersive experience](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1) that gives customers the freedom to " shape a single product or a full make-up line in one day, bringing it to market in three weeks." To support an abundance of choice, the formulas are matched with suitable packaging and a graphic designer is also available to customers. Chromavis’ Atelier has the potential to serve digital brands, celebrities, indie brands and more. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Small-batch Makeup Production:** Small-batch makeup production will disrupt the cosmetics industry by providing consumers with customized and quick-launch products. - **Tailored Makeup Products:** Tailored makeup products trend will give rise to more personalized makeup industry catered to individual needs for cosmetics. - **Immersive Customer Experiences:** Immersive customer experiences trend will disrupt makeup industry by attracting consumers to unique and experiential makeup purchasing environments. ### Where This Applies - **Cosmetics:** The cosmetics industry can benefit from small-batch makeup boutiques by catering to consumers' need for customized and tailored cosmetics. - **Digital Brands:** Small-batch makeup boutiques can disrupt the digital brands industry by offering customized makeup products that align with their brand's values and promise. - **Celebrities and Indie Brands:** These industries can benefit from tailoring makeup products to consumers' specific needs, with rapid prototypes for quick launches and a graphic designer available for packaging needs. ## Related on Trend Hunter - [All-in-One Beauty Platforms](https://www.trendhunter.com/trends/allinone-beauty-platform.md) - [Personalized Beauty-Tech Systems](https://www.trendhunter.com/trends/maxpace.md) - [Personalized Lip Product Services](https://www.trendhunter.com/trends/sensual-lip-custom-match.md) - [Miniature Makeup Packaging](https://www.trendhunter.com/trends/makeup-minis.md) - [Functional Mini Cosmetics](https://www.trendhunter.com/trends/make-it-mini-makeup.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Customizable Nail Polish Kits](https://www.trendhunter.com/trends/buildabox-bundle.md) - [Pre-Release Cosmetics Programs](https://www.trendhunter.com/trends/too-faced-2.md) - [White-Label Beauty Programs](https://www.trendhunter.com/trends/blanka1.md)