# Silicone Makeup Applicators Molly Cosmetics' 'SILISPONGE' is an Easy-to-Clean Makeup Blender By Laura McQuarrie | Published 2016-11-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-blender References: [hellogiggles](http://hellogiggles.com/everyone-is-talking-about-this-makeup-tool-that-looks-like-a-push-up-bra-insert/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [mollycosmeticsshop](https://www.mollycosmeticsshop.com/collections/makeup-tools/products/silisponge?variant=31245784332) In the past few years, sponge applicators have become must-have [makeup blenders](https://www.trendhunter.com/trends/blendsmart) for both women and professional makeup artists who desire flawless applications. Some of the problems with these reusable sponges is that they absorb a lot of a liquid cosmetic and need to be frequently washed for hygienic purposes. 'SILISPONGE' is the name of a new kind of makeup blender from [Molly Cosmetics](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream) that is made with just Silicone—as such, the soft, squishy pad resembles something like a padded bra insert or an implant. The SILISPONGE improves upon some of the issues that cosmetic consumers face when it comes to the use of a sponge applicator. SILISPONGE doesn't absorb any product, which means that a consumer is able to waste less, and it is exceptionally easy to keep clean. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 89% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Silicone Beauty Tools:** The rise of Silicone Beauty Tools presents a disruptive innovation opportunity in the cosmetic applicator industry. - **Non-absorbent Applicators:** Non-Absorbent Applicators are a trend with disruptive innovation potential in the makeup industry to improve product conservation and easy cleaning for consumers. - **Hygienic Beauty Tools:** Hygienic Beauty Tools, like Molly Cosmetics' 'SILISPONGE', are an emerging trend offering a disruptive innovation opportunity to the beauty industry to boost consumer health and safety. ### Who This Affects Most - **Cosmetic Applicator:** The cosmetic applicator industry can benefit from using Silicone, creating non-absorbent makeup blenders capable of better serving consumers with easy-cleaning features. - **Makeup Production:** The trend for Non-Absorbent Applicators presents a disruptive innovation opportunity for makeup production companies to create beauty products with enhanced and more eco-friendly features. - **Health Industry:** Hygienic Beauty Tools can support the medical and health industry by reducing germs spread through personal care, bringing a disruptive innovation opportunity to promote better health and safety practices in the industry. ## Related on Trend Hunter - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Touchless Skincare Applicators](https://www.trendhunter.com/trends/skincare-applicators.md) - [Portable Beauty Blender Cleaners](https://www.trendhunter.com/trends/uzza-beauty-blender-cleaner.md) - [Spatula-Style Skincare Applicators](https://www.trendhunter.com/trends/quadpack-serenity-tube.md) - [Multi-Use Blurring Balms](https://www.trendhunter.com/trends/skin-perfecting-balm.md) - [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md) - [Sustainable Rounded Dish Sponges](https://www.trendhunter.com/trends/sun-sponge.md) - [Soap-Embedded Body Scrubers](https://www.trendhunter.com/trends/body-smoosh.md) - [Innovative Mascara Applicators](https://www.trendhunter.com/trends/innovative-mascara-applicator.md)