# Viral Star Makeovers Susan Boyle Gets a Brand New Look By Pearl | Published 2009-04-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/makeover-susan-boyle References: [latimesblogs.latimes](http://latimesblogs.latimes.com/thedishrag/2009/04/susan-boyle-gets-a-makeover-is-she-going-hollywood-already.html) & [thesun](http://www.thesun.co.uk/sol/homepage/showbiz/tv/article2393404.ece) The inevitable has happened: Susan Boyle, 48, the “Britain’s Got Talent” viral video superstar just got a makeover. Her wiry hair has been tamed with a new hairstyle and chestnut hair color, and her thick eyebrows have been shaped and trimmed. Gone too is her dowdy dress, in favor of a leather jacket and Burberry scarf. Susan Boyle had her hair done at her local beauty salon for a down-to-earth price of just £35 ($51). Her eyebrow trim cost only £5 ($7). The [Sun](https://www.trendhunter.com/trends/hair-lightener) reported one local as saying, “She just had a wee makeover. She’ll never go all [Hollywood](https://www.trendhunter.com/trends/vaseline-world) on us.” Susan Boyle, like anyone else, can decide for herself how she wants to look. Nothing important has changed, least of all, her fabulous voice—just listen to her “Cry Me a River,” another fast-rising viral video, above. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 86% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Celebrity Makeovers:** Disruptive innovation opportunity: Develop personalized makeover services for viral stars to enhance their image and capitalize on their fame. - **Inclusive Beauty:** Disruptive innovation opportunity: Create affordable and accessible beauty services that cater to individuals from all walks of life, like Susan Boyle's down-to-earth makeover. - **Image Transformation:** Disruptive innovation opportunity: Offer comprehensive image transformation packages that include hair, makeup, and wardrobe updates to help individuals reinvent themselves. ### Industries Being Reshaped - **Beauty Salon:** Disruptive innovation opportunity: Incorporate viral star makeover services as part of a beauty salon's offerings to attract new customers. - **Fashion Retail:** Disruptive innovation opportunity: Partner with viral stars to showcase affordable and stylish clothing options, like Susan Boyle's leather jacket, to a wider audience. - **Entertainment Management:** Disruptive innovation opportunity: Work with viral stars to develop their brand image and capitalize on their newfound fame by offering image consulting and makeover services. ## Related on Trend Hunter - [Songstress-Approved Hair Serums](https://www.trendhunter.com/trends/sleek-stay-hair-serum.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Digital Makeup Meeting Features](https://www.trendhunter.com/trends/google-meet-makeup-feature.md) - [Digitized Hair Consultations](https://www.trendhunter.com/trends/sally-beauty-1.md) - [Viral Face Generators](https://www.trendhunter.com/trends/crazyface.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md) - [Record-Breaking Hair Flip Challenges](https://www.trendhunter.com/trends/k18hairflip-2026.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md)