# Boozy Halloween Makeover Experiences Freixenet Partners with Duck & Dry for Its Halloween Campaign By Kalin Ned | Published 2018-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/makeover-experience References: [campaignlive](https://www.campaignlive.co.uk/article/freixenet-offer-halloween-makeovers/1495816) & [freixenet](https://www.freixenet.com/) [Freixenet](https://www.trendhunter.com/trends/freixenet) offers consumers a diverse and interdisciplinary opportunity for brand interaction through a Halloween-inspired makeover experience. The company is a leading manufacturer in the production of Cava — a Spanish sort of sparkling wine that is similar to champagne. In 2018, Freixenet is partnering up with blow-dry bar [Duck & Dry](https://www.trendhunter.com/trends/duck-donuts-spooky-box) for a [boozy Halloween special](https://www.trendhunter.com/trends/night-at-the-distillery) that will prepare consumers for their themed parties but will also give them the chance to relax and interact with Freixenet's product. The makeover experience is taking place at Duck & Dry's Oxford Street salon in London. The looks range from Westworld's Dolores and an authentic Day of the Dead look to Warrior Temptress hairstyles and angel halo-style braids with glittery thorn crowns. The makeup experience includes two glasses of Freixenet's Cordon Negro, as well as some snacks. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Halloween-themed Makeovers:** Opportunity for businesses to offer makeover experiences to prepare consumers for themed events and promote brand interaction. - **Cross-industry Collaborations:** Opportunity for businesses to collaborate with companies in complementary industries to offer unique experiences to consumers. - **Alcoholic Beverage Promotions:** Opportunity for businesses in the alcoholic beverage industry to promote their products through experiential events and collaborations. ### Who This Affects Most - **Beauty and Personal Care:** Beauty businesses can offer themed makeovers as a way to generate revenue from experiential events. - **Food and Beverage:** Food and beverage businesses can collaborate with others to create unique experiences and promote their products. - **Alcoholic Beverages:** Alcoholic beverage businesses can promote their products through experiential events and collaborations with complementary industries. ## Related on Trend Hunter - [Premium Sparkling Wines](https://www.trendhunter.com/trends/freixenet.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md) - [Spooky Seasonal Libation Campaigns](https://www.trendhunter.com/trends/heineken-meet-the-chillers.md) - [Spooky Cider Campaigns](https://www.trendhunter.com/trends/brothers-cider-campaign.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Accessible French Sparkling Wines](https://www.trendhunter.com/trends/freixenet-brut-royal-and-ros-royal.md) - [Pampering Festive Salons](https://www.trendhunter.com/trends/holiday-bow-bar.md) - [Spicy-Sweet Glam Bars](https://www.trendhunter.com/trends/sweet-spicy-glam-bar.md)