# Gendered Pillows The Makelike Possessive Pillowcases Help You Mark Your Territory By Joanne Lam | Published 2010-06-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/makelike-possessive-pillowcases References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/makelike_a_cactus) & [shop.makelike](http://shop.makelike.com/collections/cactus/products/posessive-pillowcases) These 'makelike' Possessive Pillowcases are a great way to add some more fun to the bedroom. Printed on organic cotton with 100% water-based inks, this [eco-friendly bed decor](https://www.trendhunter.com/trends/emilys-pillow) comes in both black and green cactus prints. Whether you just want to add some interesting and unique decoration to your room or actually plan to mark your territory in bed, these 'makelike' Possessive Pillowcases will definitely do the trick. **Implications** - One of the best ways a company can distinguish itself from other brands is by adding a [novelty element to an everyday item](https://www.trendhunter.com/trends/tortilla-throw-blanket). By adding a comedic component to a time-tested product, the brand appeals to consumers interested in spicing up their standard daily items. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 24% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Novelty Bed Decor:** Creating novelty bed decor items adds a unique and fun element to everyday items, attracting customers who want to spice up their living spaces. - **Eco-friendly Printing:** Using organic cotton and water-based inks for printing promotes sustainability and appeals to environmentally-conscious consumers looking for eco-friendly options. - **Personalized Home Accessories:** Offering possessive pillowcases allows consumers to personalize their living spaces and create a sense of ownership, tapping into the desire for uniqueness and self-expression. ### Who This Affects Most - **Home Decor:** The home decor industry can leverage novelty bed decor to tap into consumers' desire for unique and playful home accessories, creating disruptive innovation opportunities. - **Printing and Textile:** The printing and textile industry can explore the use of eco-friendly materials and processes to cater to the growing demand for sustainable and environmentally-friendly products. - **Personalization Services:** The personalization services industry can provide customized home accessories like possessive pillowcases to meet the demand for personalized and unique products, opening up new disruptive innovation opportunities. ## Related on Trend Hunter - [Vibrant Designer Decor Pillows](https://www.trendhunter.com/trends/designer-decor-pillow.md) - [Crinkle-Cut Fry-Themed Body Pillows](https://www.trendhunter.com/trends/crinkle-cut-cuddler.md) - [Emotive Plush Sunflower Pillows](https://www.trendhunter.com/trends/talking-terps.md) - [Versatile Grey-Striped Bedding](https://www.trendhunter.com/trends/marks-and-spencers.md) - [Personalized Performance-Driven Sleep Systems](https://www.trendhunter.com/trends/sleep-just-got-personal.md) - [Creature-Inspired Home Good Lines](https://www.trendhunter.com/trends/charles-jeffreys-loverboy.md) - [Stylish Tissue Box Covers](https://www.trendhunter.com/trends/tissue-box-cover.md) - [Thoughtful Home Accessories Shops](https://www.trendhunter.com/trends/home-accessories-shop.md) - [Comforting Pillow Lines](https://www.trendhunter.com/trends/comforting-pillow.md)