# Charitable Cheese Packaging The Primula Just Say Cheese Wrappers Raise Money for Make-A-Wish By M | Published 2015-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/makeawish References: [packagingnews](http://www.packagingnews.co.uk/design/primula-cheese-launches-limited-edition-packs-06-10-2015) & [primula](http://www.primula.co.uk/) Primula is a cheese manufacture that sells its product in easy to use squeezable tubes and its latest packaging designs promote the Make-a-Wish UK organization in hopes of collecting proceeds to help grant wishes of those in need. These wrappers are a limited edition design exclusive to promoting the campaign. The new designs are featured on five different real cheese Primula products. The design is inspired by the Make-a-Wish mantra of helping make children smile with the catch phrase "Just say cheese" printed on the tube along with a smile made from cheese located underneath. The tubes also feature a dark blue color scheme inspired by Make-a-Wish's brand colors and the company's logo at the base. The proceeds raised from sales of the limited edition products will benefit the charity. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Packaging:** Integrating charitable causes into product packaging can create a sense of purpose and connection with consumers. - **Limited Edition Design:** Creating exclusive packaging designs for limited edition products can generate excitement and increase sales. - **Brand Collaboration:** Partnering with well-known charities or organizations can enhance brand image and demonstrate corporate social responsibility. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore innovative packaging strategies to support charitable causes and engage consumers. - **Nonprofit:** Nonprofit organizations can collaborate with companies to create mutually beneficial promotional campaigns and raise funds for their causes. - **Marketing and Advertising:** Marketing and advertising agencies can assist brands in developing creative campaigns that integrate charitable initiatives into their packaging designs. ## Related on Trend Hunter - [Squeezable Sausage-Infused Cheeses](https://www.trendhunter.com/trends/primula-cheddar-chorizo-squeezy-cheese.md) - [Squeezable Plant-Based Cheeses](https://www.trendhunter.com/trends/primula-perfectly-plant.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Celebratory Claymation Cheese Packs](https://www.trendhunter.com/trends/wensleydale-creamery-wallace-gromit.md) - [Spreadable Mature Cheese Products](https://www.trendhunter.com/trends/primula-signature-blend-mature-cheddar-cheese.md) - [Freshness-Enhancing Cheese Packaging](https://www.trendhunter.com/trends/sideopening-cheese-packs.md) - [Appetizer-Flavored Cheeses](https://www.trendhunter.com/trends/primula-pigs-in-blankets.md) - [Social Good Cookie Products](https://www.trendhunter.com/trends/celebration-cookies.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md)