# Sobbing Children Ads This Ad For the #MakeAChildCry Campaign Promotes Healthcare Among Youth By Ady Floyd | Published 2015-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/makeachildcry References: [marketingmagazine](http://www.marketingmagazine.co.uk/article/1355553/child-cry-urges-healthcare-ngo) & [fubiz.net](http://www.fubiz.net/2015/07/10/make-a-child-cry-campaign/?utm_source=feedly&utm_medium=webfeeds) The #MakeAChildCry campaign takes a reverse psychology approach to raising awareness of poor health care for children in lower-developing countries. The campaign created by DDB Paris stresses the importance of healthcare among youth. The main goal for the ad is to show people that a child crying while they receive a medicated needle is better than watching them become sick and possibly pass away. The global #MakeAChildCry campaign uses this hashtag to generate awareness. The campaign is also promoted through visual posters and a [short commercial](https://www.trendhunter.com/trends/the-power-of-wishes). The clip begins with close-up camera angles on children's faces as they cry. Slowly the camera begins to draw back showing the audience a doctor's office. The crying children are accompanied by a nurse or doctor who is giving them a check-up. The tears slowly subside and the audience becomes aware that hearing a child cry for a few moments is better than not hearing them at all. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 9% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: South America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Reverse Psychology Advertising:** Using reverse psychology in advertising campaigns can capture attention and raise awareness for important causes. - **Youth Healthcare Campaigns:** Promoting the importance of healthcare among youth can help improve access and quality of healthcare for children. - **Emotional Appeal in Advertising:** Emphasizing the emotional impact of certain situations can elicit a stronger response from viewers and drive desired actions. ### Who This Affects Most - **Advertising and Marketing:** The advertising industry can explore the use of reverse psychology to create impactful campaigns that resonate with audiences. - **Healthcare:** The healthcare industry can leverage youth healthcare campaigns to improve healthcare access and outcomes for children. - **Film and Media:** Incorporating emotional appeal in film and media can create powerful storytelling that inspires action and raises awareness. ## Related on Trend Hunter - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Expressive Gaming Campaigns](https://www.trendhunter.com/trends/monopoly-campaigns.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md)