# Scented Marshmallow Plushies Build-A-Bear's Make-Your-Own PEEPS Collection Features Bunnies By Laura McQuarrie | Published 2023-04-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/make-your-own-peeps References: [prnewswire](https://www.prnewswire.com/news-releases/popular-build-a-bear-peeps-collection-is-perfect-for-baskets-301790859.html) & [buildabear](https://www.buildabear.com/stuffed-animals/shop-by-character/peeps)  [Build-A-Bear's](https://www.trendhunter.com/trends/collectible-sanrio) Make-Your-Own [PEEPS](https://www.trendhunter.com/trends/peeps-and-sanrio) collection was inspired by a [classic Easter marshmallow treat](https://www.trendhunter.com/trends/marshmallow-confections) and it shares customizable, limited-edition bunny plush toys. The all-new PEEPS Party Cake Bunny has a vanilla color, sparkly accents and pastel sprinkles that share the spirit of spring, and this plush is ready to be dressed up. These plushies can be enhanced with a marshmallow scent and customized with special accessories like reversible bandanas, gift bows and little Chick wristies. With Build-A-Bear's heart ceremony, guests of all ages have the chance to record their voice to create a companion that doubles as a meaningful keepsake for themselves or a loved one. This collection is only sticking around for a short while this spring, and the Make-Your-Own PEEPS stand out from mass-produced toys by adding a personal touch. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 82% | Activity: 95% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Customizable Plush Toys:** Build-A-Bear's Make-Your-Own PEEPS collection creates an opportunity for customized plush toys with unique accessories to cater to individual tastes. - **Limited-edition Collections:** Building a business around limited-edition collections like the Make-Your-Own PEEPS can create scarcity value and fuel demand for exclusive products. - **Interactive Toy Making:** Build-A-Bear's heart ceremony has been a popular addition to these plush toys, but the trend can be extended to other interactive toy making experiences that boost user engagement. ### Where This Applies - **Toy Industry:** The customizable and personalized nature of Build-A-Bear's collection offers growth opportunities for the toy industry as a whole. - **Gift Industry:** The Make-Your-Own PEEPS collection's exclusive nature makes it an attractive product offering for high-end, personalized gift shops. - **Craft Industry:** The trend of interactive toy making can extend to the craft industry through DIY toy-making kits for children and adults, opening a new avenue for revenue generation. ## Related on Trend Hunter - [Marshmallow-Inspired Plush Collaborations](https://www.trendhunter.com/trends/peeps-and-sanrio.md) - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Easter-Ready Toy Plushies](https://www.trendhunter.com/trends/jazwares-1.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Festive Marshmallow Candy Products](https://www.trendhunter.com/trends/holiday-products.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md)