# DIY Deodorant Kits Make This Universe's Kits Help You Make Your Own Deodorant By Laura McQuarrie | Published 2020-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/make-your-own-deodorant References: [instagram](https://www.instagram.com/p/B8LzeJNgnuh/) & [makethisuniverse](https://makethisuniverse.com/collections/diy-kit) People are now wary of a variety of ingredients in deodorant, including everything from aluminum to baking soda, which can disrupt the pH balance of the skin and cause irritation—which are just a few of the reasons that you might choose to [make your own deodorant](https://www.trendhunter.com/trends/body-lotion-kit). Make This Universe assembles a variety of kits for making [natural stick deodorants](https://www.trendhunter.com/trends/natural-deodorant1), including options specifically for odor control, sensitive skin or extra absorption. More than ever, ingredient-conscious consumers are scrutinizing the health implications of what they put on their bodies and as a result, people are choosing to purchase clean products from trusted brands or make their own solutions from scratch—Make This Universe's [DIY](https://www.trendhunter.com/trends/craftly-diy-hot-sauce-kit) deodorant kits offer the best of both options. Image Credit: Make This Universe ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 80% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Customized Personal Care:** Make This Universe's DIY deodorant kits offer consumers the opportunity to customize their own personal care solutions, presenting opportunities to disrupt the traditional beauty and personal care industries. - **Clean Beauty:** The increasing focus on natural, non-toxic ingredients in deodorant and personal care products presents a disruptive innovation opportunity for the clean beauty industry. - **D2C Subscriptions:** Make This Universe's subscription-based model for DIY deodorant kits represents a disruptive innovation opportunity for the direct-to-consumer (D2C) subscription industry. ### Industries Being Reshaped - **Beauty:** Make This Universe's DIY deodorant kits offer disruptive innovation opportunities for the beauty industry, particularly in the clean and personalized beauty categories. - **E-commerce:** The subscription-based model of Make This Universe's DIY deodorant kits presents disruptive innovation opportunities for the e-commerce industry, particularly in the D2C subscription space. - **Personal Care:** Make This Universe's DIY deodorant kits represent a disruptive innovation opportunity for the personal care industry, particularly in the natural and personalized categories. ## Related on Trend Hunter - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Kid-Friendly Natural Deodorants](https://www.trendhunter.com/trends/play-pits.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Baking Soda Deodorants](https://www.trendhunter.com/trends/pretty-frank.md) - [DIY Body Lotion Kits](https://www.trendhunter.com/trends/body-lotion-kit.md) - [Luxe Vanilla Deodorants](https://www.trendhunter.com/trends/vanilla-skin-deodorant.md)