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# Holiday Margarita Cocktail Kits
Cointreau Unveils the 'Make Your Eggnog a Margarita' Kit

By Debra John | Published 2025-10-21 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/make-your-eggnog
References: [cointreau](https://www.cointreau.com/int/en/22)

[Cointreau](https://www.trendhunter.com/trends/cosmos-caviar-kit), the renowned [orange liqueur](https://www.trendhunter.com/trends/cointreau-citrus-series) recognized as a key ingredient in 'The Original Margarita,' has introduced a limited-edition [holiday cocktail kit](https://www.trendhunter.com/trends/margarita-kit) titled ‘Make Your Eggnog a Margarita.’ Released alongside the brand’s seasonal campaign featuring Aubrey Plaza, the kit is designed to offer a modern alternative to traditional holiday beverages.

The set includes all the essentials for crafting a festive Margarita, along with a collectible ‘Any Tequila’ decanter personally signed by Plaza. Combining classic mixology with contemporary flair, the kit caters to cocktail enthusiasts and hosts seeking a zesty, refreshing option for seasonal entertaining.

According to Cointreau’s consumer insights, "over 90% of participants expressed a preference for Margaritas over Eggnog during the holidays." Reflecting this shift, the new kit encourages a reimagined approach to holiday celebrations—one that embraces brightness, flavor, and modern festivity.

Image Credit: Cointreau

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 43% | Activity: 53% | Freshness: 53%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Hybrid Holiday Beverages:** Combining traditional holiday drinks with classic cocktails introduces a novel beverage category appealing to modern consumers.
- **Celebrity-endorsed Products:** Leaning on celebrity endorsements like Aubrey Plaza's signature can enhance brand value and consumer appeal for limited-edition offerings.
- **Personalized Cocktail Kits:** Offering personalized cocktail kits allows brands to cater to the growing demand for at-home mixology experiences that resonate with individual tastes.

### Who This Affects Most

- **Alcoholic Beverage Industry:** Brands in the alcoholic beverage industry can capitalize on consumer preferences for innovative products that fuse traditional and contemporary flavors.
- **Lifestyle and Entertainment Industry:** The lifestyle and entertainment industry sees potential growth in collaborative campaigns featuring popular personas to elevate seasonal product engagement.
- **E-commerce and Direct-to-consumer Retail:** E-commerce platforms focused on direct-to-consumer models can explore opportunities in curated kits that meet the rising trend of home-based festive celebrations.

## Related on Trend Hunter

- [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md)
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- [Bar-Quality Canned Margaritas](https://www.trendhunter.com/trends/sierra-tequila-margaritas.md)
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- [Festival-Inspired Cocktail Kits](https://www.trendhunter.com/trends/stagecoach-margarita-cocktail-kit.md)
- [Comedic Tequila Spots](https://www.trendhunter.com/trends/aubrey-plaza-x-cointreau.md)