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# Partially Submerged Cosmetic Portraits
These Fabulous Make-Up Portraits are Done in Shallow Water

By Lacey-Jane Walsh | Published 2013-05-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/make-up-portraits
References: [inspirefirst](http://www.inspirefirst.com/2013/05/23/store-magazine-camille-sanson/) & [camillesanson](http://www.camillesanson.com/118655/about-camille-sanson)

This fantastic make-up portrait series was created for Make Up Store Magazine, which is only released twice a year. The photographer Camille Sanson is from New Zealand, and focuses her creative energy on beauty, fashion, celebrity, still life and ad campaigns.

These shimmering make-up shots show beautiful women wearing captivating shades of glittery cosmetics. What makes this portrait series extra intriguing is the way that the models seem to be floating or half submerged in shallow water. In some of these glamorous cosmetic captures the water surrounding the models is multicolored and shiny, due to make up that has washed off of them.

This stunning make up portrait series makes playing around with cosmetics and vibrant colors seem alluring.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 100% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Multicolored Cosmetics:** The trend of using multicolored cosmetics provides opportunities for innovative product development and unique makeup looks.
- **Underwater Makeup Photography:** The trend of underwater makeup photography creates possibilities for breathtaking visuals and immersive brand campaigns.
- **Floating Makeup Effects:** The trend of creating floating makeup effects opens up avenues for fantasy-inspired beauty looks and experiential marketing.

### Industries Being Reshaped

- **Cosmetics:** The cosmetics industry can leverage the multicolored cosmetics trend to launch new product lines and attract adventurous consumers.
- **Fashion Photography:** The fashion photography industry can explore the underwater makeup photography trend to create captivating visuals for advertising campaigns and editorials.
- **Advertising:** The advertising industry can utilize the floating makeup effects trend to craft immersive and memorable brand experiences for their clients.

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