# Asian Cosmetics Flagships This Make Up For Ever Flagship is the First in the Country By Mishal Omar | Published 2017-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/make-up-for-ever-flagship References: [star2](http://www.star2.com/style/2016/12/31/make-up-for-ever-opens-its-first-flagship-store-at-pavilion-kuala-lumpur/) The newest Make Up For Ever flagship store is based in Malaysia at the Pavilion Kuala Lumpur. The store is the first Make Up For Ever flagship in South East Asia, and was designed to immediately capture the attention of those passing by. It was created to look like the [professional world of art and media](https://www.trendhunter.com/trends/acne-studios-flagship-stores), having a similar design to "the photographer's studio, the artist's studio and the backstage area." With red and black detailing and design, booths that feature the brand's different makeup collections and areas where visitors can sample products and receive analysis and lessons from digital face charts and [iPad](https://www.trendhunter.com/trends/made-on-ipad) tutorials, the store does not skimp on its modern features. This new [makeup flagship store](https://www.trendhunter.com/trends/charlotte-tilbury-flagship) sets a precedent for more to come in the region. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Retail Flagships:** Designing retail flagships with unique and immersive experiences can increase brand awareness and foot traffic. - **Makeup Experiences:** Brands can create unique makeup experiences through innovative retail spaces that combine education and technology to attract customers. - **Expansion to Southeast Asia:** More brands may attempt expansion to Southeast Asia to tap into the growing cosmetics market, especially through innovative retail concepts. ### Where This Applies - **Cosmetics:** Cosmetics companies can innovate in their retail strategies by creating immersive experiences that showcase unique products and offer tutorials. - **Retail:** Retailers can learn from the success of the Make Up For Ever flagship store by investing in unique and immersive experiences for their customers. - **Tourism:** With the rise of makeup tourism, Southeast Asian countries could benefit from expanded retail flagships to attract tourists who are interested in exploring unique beauty products. ## Related on Trend Hunter - [Immersive Fashion Retail Destinations](https://www.trendhunter.com/trends/urban-revivo.md) - [K-Beauty NYC Stores](https://www.trendhunter.com/trends/kbeauty-nyc.md) - [Luxury Skincare Concept Stores](https://www.trendhunter.com/trends/sk-ii-concept-store.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Contemporary Asian Cosmetics Retailers](https://www.trendhunter.com/trends/sukoshi.md) - [Canadian Self Care Flagships](https://www.trendhunter.com/trends/body-shop-canada.md)