# Double Buzzing Campari Liqueur Will Make Coffee Hooch, Illyquore By Going Like Sixty | Published 2008-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/make-the-whole-world-abuzz-compari-liqueur-will-make-coffee-hooch-called-il References: [forbes](http://www.forbes.com/afxnewslimited/feeds/afx/2008/06/11/afx5104084.html) Buzzing right into the domains of [Starbucks](https://www.trendhunter.com/trends/tiramisu-espresso-martini) booze and Kahlua coffee liqueur, [Campari](https://www.trendhunter.com/trends/campari-soda), the Italian liqueur company is blending with a compatriot company called [Illy](https://www.trendhunter.com/trends/illy-cold-brew-coffee) to give you a better buzz two ways. Together, they will make a new coffee liqueur drink called Illyquore. It will be available in the home country in July and then roll out world-wide. Illy's Arabice coffee taste without additives will be a selling point. Compari is about 40 proof, no doubt Illiquore will depend more on caffiene and less on alcohol for the buzziness. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Craft Liqueur:** The trend of craft liqueur is disrupting traditional alcoholic beverage industry by creating unique and high-quality products that cater to niche consumer preferences. - **Coffee-infused Drinks:** The trend of coffee-infused drinks presents a disruptive innovation opportunity for the beverage industry to offer consumers a different kind of buzz by combining the flavors of coffee and alcoholic beverages. - **Caffeine-based Alcohol Alternatives:** The trend of caffeine-based alcohol alternatives is disrupting the traditional alcohol market by providing consumers with a non-alcoholic option that delivers a stimulating and energizing effect. ### Sectors Adopting This - **Alcoholic Beverage:** The alcoholic beverage industry has an opportunity to capitalize on the trend of craft liqueur by producing unique and artisanal products that appeal to craft cocktail enthusiasts. - **Coffee:** The coffee industry can take advantage of the trend of coffee-infused drinks by partnering with alcoholic beverage companies to create innovative coffee-based liqueur products that cater to coffee lovers who also enjoy alcoholic beverages. - **Non-alcoholic Beverage:** The non-alcoholic beverage industry has a disruptive innovation opportunity to develop caffeine-based alcohol alternatives that provide consumers with a stimulating and energizing experience without the effects of alcohol. ## Related on Trend Hunter - [Collaborative Caffeinated Cocktails](https://www.trendhunter.com/trends/luckin-coffee-1.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Pre-Mixed Espresso Martinis](https://www.trendhunter.com/trends/chillers-espresso-martini.md) - [Caramel Cream Liqueurs](https://www.trendhunter.com/trends/caramel-swirl-cream-liqueur.md) - [Martini-Ready Coffee Liqueurs](https://www.trendhunter.com/trends/you-and-yours.md) - [Crystal-Clear Coffee Liqueurs](https://www.trendhunter.com/trends/brunette-clear.md) - [Espresso-Based Distilled Spirits](https://www.trendhunter.com/trends/jf-hadens-espresso-liqueur.md) - [Tequila-Based Coffee Liqueurs](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-coffee-liqueur.md) - [Caramel Cream Liqueurs](https://www.trendhunter.com/trends/kahla-dunkin.md)