# DIY Pretzel Kits Auntie Anne's DIY Kits Help to Make Pretzels at Home By Laura McQuarrie | Published 2020-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/make-pretzels-at-home References: [prnewswire](https://www.prnewswire.com/news-releases/auntie-annes-brings-back-diy-at-home-pretzel-kit-301051988.html) & [auntie-annes-diy-at-home-pretzel-kit.myshopify](https://auntie-annes-diy-at-home-pretzel-kit.myshopify.com/products/diy-at-home-pretzel-kit?ec_message_id=09ebd307-92bd-4786-adea-445172a82cc9) At a time when people are looking for more comfort and indoor activities to keep themselves occupied, [Auntie Anne's](https://www.trendhunter.com/trends/auntie-annes-1) is introducing an exclusive [DIY At-Home Pretzel Kit](https://www.trendhunter.com/trends/create-share-kits) to help people make pretzels at home. The kit simplifies the process of enjoying fresh-baked pretzels and it gives people the ability to get their hands on a limited-time special that was originally created just for National Pretzel Day. In the kit, pretzel lovers will find essentials for making 10 freshly baked pretzels—either Auntie Anne's Original or [Cinnamon Sugar Pretzels](https://www.trendhunter.com/trends/superpretzel-soft-pretzels). The pretzels only need to be mixed, twisted and baked to recreate an authentic experience. Heather Neary, president of Auntie Anne's. says: "I recommend you order two—make pretzels with one kit and then get creative with the other. Wrap up hot dogs, chocolate, and more." Image Credit: Auntie Anne's ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **DIY Food Kits:** DIY kits for popular food items offer a disruptive innovation opportunity to food retailers and manufacturers to provide consumers with a fun and engaging experience at home. - **Indoor Activities for Home:** Offering indoor activity kits can help hospitality and travel industries retain customer loyalty during times of global crises. - **Limited-time Specials:** Creating a sense of urgency by offering limited-time specials provides an opportunity for businesses to generate excitement and increase sales. ### Sectors Adopting This - **Food Retailers and Manufacturers:** Food retailers and manufacturers can capitalize on the DIY trend by introducing similar kits for other popular food items. - **Hospitality and Travel:** Indoor activity kits can help the hospitality and travel industries retain customer loyalty while facing the challenges of global crises. - **Fast-food Chains:** Fast-food chains can leverage DIY food kits to offer a unique and interactive experience for customers and generate excitement around limited-time offerings. ## Related on Trend Hunter - [Pretzel-Scented Perfumes](https://www.trendhunter.com/trends/auntie-annes-1.md) - [Sugary Collaboration Pretzel Snacks](https://www.trendhunter.com/trends/rold-gold-selects-auntie-annes.md) - [Halloween Pretzel Buckets](https://www.trendhunter.com/trends/twist-or-treat-halloween-buckets.md) - [Frozen Artisan-Style Soft Pretzels](https://www.trendhunter.com/trends/brauhaus-pretzel.md) - [Sweetly Finished Pretzel Bites](https://www.trendhunter.com/trends/confetti-pretzel-nuggets.md) - [Pretzel Perk Cards](https://www.trendhunter.com/trends/auntie-annes-golden-brown-card.md) - [DIY Pretzel Cabins](https://www.trendhunter.com/trends/snyders-pretzel-cabins.md) - [Pretzel Perfume Events](https://www.trendhunter.com/trends/pretzel-parfumerie.md) - [Pizza-Style Pretzel Bites](https://www.trendhunter.com/trends/pretzelria-delivery-service.md)