# Cooling SPF Skincare Make P:rem's Blue Ray Line Cools the Skin and Counteracts Infrared Waves By Laura McQuarrie | Published 2017-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/make-prem References: [glowrecipe](https://www.glowrecipe.com/products/make-prem-blue-ray-sun-fluid) Although there are many products for the skin that are designed to deliver a cooling sensation in the heat of the summer, Make P:rem's Blue Ray line provides cooling to the skin to counteract damages from infrared waves and radiation. Some of the items in the brand's Blue Ray line include the Sun Fluid, [Sun Cream and Sun Gel](https://www.trendhunter.com/trends/korean-sun-care), each of which offers a slightly different texture. The Sun Fluid promises to provide both [UVA and UVB protection](https://www.trendhunter.com/trends/uv-protective), as well as SPF 50+. This product is powered by hydrating ingredients like chia seed and centella extracts. Although sun protection is often viewed as a health concern, many beauty brands are drawing attention to the anti-aging benefits of proper skin protection, as harmful waves and rays can cause stress and damage that accelerates the signs of aging. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 62% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Infrared Wave Protection:** Disruptive innovation opportunity: Develop skincare products that effectively counteract damages caused by infrared waves. - **Cooling Skincare Technology:** Disruptive innovation opportunity: Create skincare products with cooling properties to provide relief and protection from extreme heat. - **Anti-aging Sun Protection:** Disruptive innovation opportunity: Develop sun protection products that offer both UVA/UVB protection and anti-aging benefits to address a broader range of consumer needs. ### Where This Applies - **Beauty and Skincare:** Disruptive innovation opportunity: Integrate cooling technology and infrared wave protection into skincare products to meet the growing consumer demand for advanced skin protection solutions. - **Health and Wellness:** Disruptive innovation opportunity: Bridge the gap between health and beauty by creating sun protection products that emphasize the anti-aging benefits for prolonged skin health. - **Technology and Textiles:** Disruptive innovation opportunity: Explore the integration of cooling fabrics and materials into skincare products to enhance their cooling properties and efficacy. ## Related on Trend Hunter - [Calming Sun Sticks](https://www.trendhunter.com/trends/cica-cooling-sun-stick.md) - [Calming Mind-Skin Sunscreens](https://www.trendhunter.com/trends/24h-hydration-sunscreen.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [All-in-One Reparative Sunscreens](https://www.trendhunter.com/trends/repair-sunscreen.md) - [Stress-Reducing Protective Mists](https://www.trendhunter.com/trends/sun-mist.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md) - [Anti-Aging Sunscreen Formulas](https://www.trendhunter.com/trends/antiaging-sunscreen1.md) - [Adaptable Sun Protection Creams](https://www.trendhunter.com/trends/uv-protective.md) - [Anti-Blemish Cooling Mists](https://www.trendhunter.com/trends/blemish-defense-mist.md)