# Celebrity Charity Backlash Brad Pitt's New Orleans Make It Right Project Receives Criticism By Jessica Marcel | Published 2009-11-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/make-it-right-project References: [bit.ly](http://bit.ly/6L0Ddt) & [makeitrightnola.org](http://www.makeitrightnola.org/) Where so many [government agencies failed](https://www.trendhunter.com/trends/hope-foundation), Brad Pitt stepped in to get things done. What could possibly go wrong with that? Well, it appears that the Make It Right Project may have missed the mark. While most New Orleans residents appreciate the effort, they aren’t completely sure that the [fancy homes](https://www.trendhunter.com/trends/climateresilient-homes) that Pitt’s project is building are appropriate. [Stylish green housing](https://www.trendhunter.com/trends/james-hardie) is now cropping up among the few surviving original homes of the Lower Ninth Ward, and they aren’t exactly identical. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 48% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### Key Themes Behind This Trend - **Disruption of Celebrity Charity:** Celebrity charity events and projects will face scrutiny as the public becomes more aware of the impact of their actions on the communities they serve. - **Community Approval in Social Projects:** Community input and collaboration will become an important factor for the success of social projects. - **Sustainability in Housing Projects:** The sustainability of housing projects will be a major factor in community acceptance and long-term success. ### Where This Applies - **Non-profit Organizations:** Non-profits will need to be vigilant in ensuring that their projects align with the community's needs and desires to avoid backlash and project failure. - **Architecture and Construction:** Architects and developers will need to incorporate community feedback and implement sustainable practices for socially-focused housing projects. - **Celebrity Endorsement:** Celebrities and their teams will need to carefully consider the potential impact of their projects and adjust plans accordingly to avoid negative attention and backlash. ## Related on Trend Hunter - [Art Deco Affordable Housing](https://www.trendhunter.com/trends/la-brea-affordable-housing.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Home-Building Tequila Initiatives](https://www.trendhunter.com/trends/adobe-brick-project.md) - [Disaster-Ready Housing Prototypes](https://www.trendhunter.com/trends/essential-homes.md) - [Ruin-Adaptive Shipping Container Homes](https://www.trendhunter.com/trends/barneys-ruins.md) - [Celebrity-Backed Agave Bricks](https://www.trendhunter.com/trends/agave-waste.md) - [Celeb-Backed Advocacy Agencies](https://www.trendhunter.com/trends/mighty-dream.md) - [Wildfire Relief Luggage Donations](https://www.trendhunter.com/trends/ricardo-beverly-hills.md) - [Re-Branded Housing Nonprofit Organization](https://www.trendhunter.com/trends/bridges-to-housing.md)