# Two-Step Spritz Campaigns Make It Pop Expresses the Ease of Enjoying Gordon’s Spritz Edition By Laura McQuarrie | Published 2025-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/make-it-pop-gordons-spritz-edition References: [fabnews.live](https://fabnews.live/gordons-announces-new-make-it-pop-campaign-adding-fizz-to-launch-of-gordons-spritz-edition/)  The flavor and ease with which Gordon's Spritz Edition can be enjoyed are expressed in the international gin brand's new Make It Pop campaign. “The increasing popularity of [spritz cocktails](https://www.trendhunter.com/trends/darnleys-elderflower-gin-spritz) has led to more people wanting to experiment with their prosecco, which is why we made [Gordon’s](https://www.trendhunter.com/trends/gordons-spritz) Spritz Edition a simple two-step ritual—making it easy to elevate everyday celebrations," explained Tayara Sousa Linke, Global Head of Marketing at Gordon’s. Gordon’s Spritz Edition is available in two vibrant varieties, Strawberry & Passionfruit and Lime & Elderflower, and one part of either flavor is best served by pairing it with two parts of prosecco in a flute glass. The Make It Pop campaign plays up the sensorial experience of a cork popping, a fizzy pour and the crack of a bottle opening to create a simple, flavor-packed refreshment. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 29% | Activity: 34% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Simplified Cocktail Rituals:** The emergence of easy-to-prepare cocktail editions like Gordon's Spritz reflects a growing trend towards simplifying complex beverage rituals for wider consumer appeal. - **Sensory Marketing Techniques:** Campaigns that emphasize multi-sensory experiences, such as the popping of corks or the fizz of a pour, are reshaping marketing strategies to create memorable consumer interactions. - **Flavor-focused Innovations:** Flavors such as Strawberry & Passionfruit and Lime & Elderflower highlight an innovation trend focused on crafting unique, vibrant taste experiences to differentiate products in a crowded market. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry is witnessing a surge in consumer demand for easy-to-mix spritz cocktails that offer flavorful, celebratory drinking experiences. - **Marketing and Advertising:** Marketers are embracing sensory-driven campaigns to engage consumers on a deeper level, using auditory and visual cues to enhance brand experience. - **Flavored Spirit Production:** The development of innovative flavored spirit blends, like Gordon's Spritz Editions, is providing new opportunities for producers to attract trend-conscious consumers. ## Related on Trend Hunter - [Sparkling Social Gin Spritzes](https://www.trendhunter.com/trends/gordons-spritz.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md) - [At-Home Cocktail Campaigns](https://www.trendhunter.com/trends/many-evenings-in.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [Moderated Drinking Campaigns](https://www.trendhunter.com/trends/gordons-mix-it-up.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Ready-to-Serve Spritz Cocktails](https://www.trendhunter.com/trends/black-lines-hugo-spritz.md) - [Ready-to-Drink Spritz Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-spritz.md)