# Death-Defying Superbowl Commercials Squarespace's Make It Happen Ad Features Actor Keanu Reeves By Justin Lam | Published 2018-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/make-it-happen-campaign References: [youtube](https://www.youtube.com/watch?time_continue=2&v=W3FH1scDhfA) & [adweek](http://www.adweek.com/brand-marketing/keanu-reeves-surfs-a-motorcycle-in-squarespaces-30-second-aspirational-super-bowl-spot/) [Squarespace's](https://www.trendhunter.com/trends/squarespace-video-playback) 'Make it Happen' campaign features actor Keanu Reeves performing death-defying stunts. The ad features Reeves sing-speaking the lyrics to 'Adventures in Success' by Will Powers. Reeves is currently signed on for two more Squarespace commercials in the "Make it Happen" campaign and the ad is set to air during Superbowl LII. The Make it Happen campaign is the latest advertising initiative run by Squarespace that hopes to aid creators in making their dreams come true. This is where Reeves comes in as Squarespace currently powers the actor's Motorcycle company. In a statement released by Reeves, he explains the shared ethos he has with Squarspace and goes on to praise the ease of use and sophistication of the website builder. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Advertising Campaigns:** Exploring the use of celebrities in advertising campaigns to create buzz and captivate audiences. - **Empowering Creators:** Supporting and providing resources for creators to help them achieve their dreams and aspirations. - **Music-driven Marketing:** Utilizing music as a powerful tool to enhance brand messaging and create emotional connections with consumers. ### Where This Applies - **Advertising:** Disruptive innovation opportunities in utilizing celebrity endorsements to increase brand visibility and attract consumers. - **Website Builders:** Disruptive innovation opportunities in developing user-friendly platforms that empower creators to build professional websites. - **Music Production:** Disruptive innovation opportunities in leveraging music as a strategic marketing component for brand promotion and engagement. ## Related on Trend Hunter - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Actor-Backed Motorcycles](https://www.trendhunter.com/trends/arch-motorcycles.md) - [Sci-Fi Film Gaming Promotions](https://www.trendhunter.com/trends/the-matrix-resurrections.md) - [Streamlined Software Campaigns](https://www.trendhunter.com/trends/rule-your-business.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md)