# High-Quality Irish Butter Campaigns Kerrygold Debuts 'Make It Gold with Kerrygold' By Kalin Ned | Published 2026-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/make-it-gold References: [benzinga](https://www.benzinga.com/pressreleases/26/05/n52771781/kerrygold-launches-make-it-gold-with-kerrygold-a-campaign-built-on-flavor-craft-irish-heritage)  [Kerrygold](https://www.trendhunter.com/trends/pure-irish-butter-with-olive-oil) has launched a new global campaign titled 'Make It [Gold](https://www.trendhunter.com/trends/trewithen-dairy-cornwall-gold) with Kerrygold.' This marketing initiative aims to encourage home cooks to elevate ordinary meals using the brand's [premium Irish butter and cheese](https://www.trendhunter.com/trends/flavor-that-sings-campaign). At its core, the 'Make it Gold with Kerrygold' suggests that choosing the company's products transforms a standard dish into something richer and more flavorful —from a slice of toast to a pan of scrambled eggs. The campaign, featuring voiceover work by Irish actor Nicola Coughlan, highlights the brand's signature gold packaging as a visual cue for quality and uses a series of visually rich advertisements to demonstrate how simple everyday cooking can be improved by starting with ingredients made from milk of grass-fed cows on Irish pastures. Image Credit: Kerrygold ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 76% | Activity: 82% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Premium Ingredientization of Everyday Cooking:** Consumers reframing staple meals as opportunities for premiumization opens space for products that elevate routine cooking through perceived quality differentials. - **Celebrity-driven Authenticity Marketing:** High-profile talent lending voice or presence to food brands is amplifying trust and cultural resonance, reshaping how authenticity is communicated at scale. - **Grass-fed Origin Storytelling:** Narratives focused on pasture-raised provenance and terroir are increasing the value proposition of dairy products by linking sensory quality to sustainable sourcing. ### Sectors Adopting This - **Dairy and Artisanal Food:** Premium butter and cheese categories are positioned for innovation in product formulations, value tiers, and provenance-linked offerings that command higher margins. - **Retail and Grocery Packaging:** Packaging that functions as a visual quality cue is becoming a strategic differentiator in-store, influencing shelf placement and consumer perception. - **Food Media and Content Creation:** Short-form, visually rich culinary content is redefining consumer discovery and could shift marketing budgets toward immersive recipe-driven storytelling. ## Related on Trend Hunter - [Dairy-Driven Snack Products](https://www.trendhunter.com/trends/smug-dairy.md) - [Highly Spreadable Irish Butters](https://www.trendhunter.com/trends/pure-irish-butter-with-olive-oil.md) - [Social Good Butter Merchandise](https://www.trendhunter.com/trends/kerrygold-butter-club.md) - [Seasonal Student-Made Dairy Campaigns](https://www.trendhunter.com/trends/make-it-a-gold-christmas.md) - [Irish Butter Cream Cheeses](https://www.trendhunter.com/trends/kerrygold-cream-cheese.md) - [Irish Butter Sandwich Pop-Ups](https://www.trendhunter.com/trends/kerrygold-sandwich-popup.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Cream Cheese Brand Refresh](https://www.trendhunter.com/trends/philadelphia-cream-cheese-2.md) - [Regeneratively Farmed Milk Butters](https://www.trendhunter.com/trends/golden-hooves-salted-butter.md)