# Make cake, Not War Peace of Cake By Ayman | Published 2008-07-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/make-cake-not-war-peace-cake References: [worldwidefred](http://www.worldwidefred.com/peaceofcake.htm) **Peace of Cake** is a cake tray with a message, "Make cake, not war." Fred says, "Everybody knows if we made more cake and less war the world would be a happier place." However, we all know that it takes more than making cake, so Fred promises to contribute a portion of the proceeds to, "organizations dedicated to peaceful resolution of conflict, justice for all, and respect for human rights." The try itself is made from pure food-grade silicone. To make things eco-friendly, the packaging uses a recycled window box. Peace of Cake was designed by Paul Hendrikx. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 11% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Cake Tray with Message:** The trend of incorporating messages on cake trays presents an opportunity for disruptive innovation in the baking industry, allowing for customization and personalization. - **Socially Conscious Spending:** The trend of contributing a portion of proceeds to social causes presents an opportunity for disruptive innovation in various industries, encouraging businesses to align their products with social impact and responsibility. - **Eco-friendly Packaging:** The trend of using recycled and sustainable packaging materials presents an opportunity for disruptive innovation in the packaging industry, promoting environmental sustainability and reducing waste. ### Where This Applies - **Baking:** The baking industry can explore incorporating custom messages on cake trays to elevate the customer experience and cater to individual preferences. - **Philanthropy:** The philanthropy sector can leverage socially conscious spending trends to collaborate with businesses and create mutually beneficial partnerships that support charitable causes. - **Packaging:** The packaging industry can innovate by promoting the use of eco-friendly materials and designing sustainable packaging solutions to meet consumer demand for environmentally responsible products. ## Related on Trend Hunter - [Thoughtful Red Velvet Cakes](https://www.trendhunter.com/trends/give-with-joy-cake.md) - [Free-From Confetti Cakes](https://www.trendhunter.com/trends/just-loves-confetti-traybake.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Allergy-Friendly Celebration Cakes](https://www.trendhunter.com/trends/just-love.md) - [Single-Serve Donut Cakes](https://www.trendhunter.com/trends/doughnut-cakes.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Playful Kid-Friendly Baking Kits](https://www.trendhunter.com/trends/edible-stickers.md) - [Giftable Cake Puzzles](https://www.trendhunter.com/trends/cake-puzzle.md) - [Free-From Mother's Day Cakes](https://www.trendhunter.com/trends/to-mum-confetti-traybake.md)