# Theatrical Cocktail Trays The 'Deconstructed Martini' Experience Lets Bar Patrons Make a Cocktail By Laura McQuarrie | Published 2015-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/make-a-cocktail References: [barmagazine](http://barmagazine.co.uk/vodka-brand-creates-interactive-martini-serve-with-miniatures/) & [crystalheadvodka](https://crystalheadvodka.com/) Knowing that many consumers want to be served experiences more than simply handed a drink, [Crystal Head Vodka](https://www.trendhunter.com/trends/crystal-lights) is now offering a new way for bar-goers to [make a cocktail](https://www.trendhunter.com/trends/premium-full-strength-cocktails). 'Deconstructed Martini' takes the form of a tray that's equipped with miniature alcohol bottles and shakers, so that a sample-sized drink can be mixed and garnished on the spot to a patron's specifications. Since the process of ordering and mixing a drink can be daunting, bartenders will be able to give guidance on how much to dilute a drink, how long to shake it or the instances when a drink should be garnished with an olive versus a lime. The Deconstructed Martini experience will be offered up at three London venues, bringing theatrical [experiences to the bar](https://www.trendhunter.com/trends/spirithouse-toronto). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 58% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Cocktails:** Bars and brands can offer patrons unique cocktail experiences that go beyond simply ordering a drink. - **Personalized Drink Making:** Technology and creative presentation can allow consumers to customize their drinks and feel more involved in the making process. - **Miniature Bar Accessories:** Smaller-sized cocktail making tools and bottled ingredients can create a more portable and interactive bar experience. ### Sectors Adopting This - **Hospitality:** Bars and restaurants can use innovative drink experiences to attract customers and differentiate themselves from competitors. - **Alcohol and Spirits:** Brands can develop unique, interactive packaging and marketing campaigns to promote new products and engage with customers. - **Event Planning:** Caterers and event planners can offer distinctive drink serving options to add a touch of entertainment and personalization to events. ## Related on Trend Hunter - [Tableside Martini Services](https://www.trendhunter.com/trends/martini-station.md) - [Bar-Quality Canned Martinis](https://www.trendhunter.com/trends/crystal-head-rtd.md) - [Mini Martini Flights](https://www.trendhunter.com/trends/minitinis.md) - [Miniature Martini Pairings](https://www.trendhunter.com/trends/smaller-martinis.md) - [Transformative Cocktail Menus](https://www.trendhunter.com/trends/metamorphosis-menu.md) - [Ready-to-Pour Vodka Martinis](https://www.trendhunter.com/trends/skyy-martinis.md) - [Snackable Martini Cocktails](https://www.trendhunter.com/trends/teeny-tini.md) - [Ready-to-Drink Clarified Cocktails](https://www.trendhunter.com/trends/invisible-cocktail.md) - [Twist-to-Mix Espresso Martinis](https://www.trendhunter.com/trends/drnxmyth.md)