# Creatively Patriotic Songs A Musician Recorded Poutine and Maple Syrup for RBC's 'Make 150 Count' By Ell Smith | Published 2017-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/make-150-count References: [sploid.gizmodo](http://sploid.gizmodo.com/this-catchy-song-was-made-by-sampling-the-most-canadian-1796553778) & [youtube](https://www.youtube.com/user/songstowearpantsto) Sponsored by the [Royal Bank of Canada's](https://www.trendhunter.com/trends/history-of-making-change) 'Make 150 count' campaign, this catchy Canadian song was made using some of the most Canadian things imaginable: hockey sticks, poutine, ketchup chips, bagged milk and loonies and toonies. Created to celebrate Canada 150 in style this corporate collaboration with musician Andrew Huang was made using $150 worth of products that fall into traditional Canadian stereotypes. The recorded sounds included the musician biting into the exclusively Canadian ketchup chip, knocking two hockey skates together, squishing a milk bag and blowing on an open bottle of maple syrup. To celebrate Canada's 150th anniversary, [RBC](https://www.trendhunter.com/trends/rbc-and-canadian-tire) gifted thousands of Canadian youth $150 and challenged them to 'Make 150 Count,' a marketing stunt which directly aligned the brand's core values with that of Canadian culture. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Patriotic Music Marketing:** Creating catchy songs that incorporate national symbols and cultural references as a marketing strategy, tapping into the pride and sentiment of the target audience. - **Celebrating National Anniversaries:** Developing campaigns and collaborations that commemorate significant milestones in a country's history, leveraging the occasion for brand promotion and engagement. - **Unconventional Sound Production:** Experimenting with non-traditional musical instruments and unique sound sources to create innovative and attention-grabbing audio content. ### Industries Being Reshaped - **Financial Services:** Financial institutions can explore partnerships and campaigns linked to national events, using them as opportunities to connect with customers, showcase loyalty, and enhance brand image. - **Music and Entertainment:** Artists and producers can leverage national celebrations to create viral content, connecting with a patriotic audience and potentially driving music sales, tours, or brand collaborations. - **Food and Beverage:** Food and beverage companies can collaborate with musicians to create unique and culturally themed marketing campaigns that tap into national pride, generating buzz and brand recognition. ## Related on Trend Hunter - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Limited-Edition Maple-Infused Beers](https://www.trendhunter.com/trends/maple-from-canada.md) - [History-Honoring Vibrant Coins](https://www.trendhunter.com/trends/history-of-making-change.md) - [Canadian-Made CPG Brand Campaigns](https://www.trendhunter.com/trends/made-by-canadians-for-canadians.md) - [Illustrated Patriotic Product Lineups](https://www.trendhunter.com/trends/limitededition-drinkware.md) - [Corn-Based Music Albums](https://www.trendhunter.com/trends/roots-remastered.md) - [Celebrative Canadian Lager Initiatives](https://www.trendhunter.com/trends/presidential-pack.md) - [Maple Syrup Awareness Campaigns](https://www.trendhunter.com/trends/bill-the-maple.md) - [Canada-Inspired Maple Lattes](https://www.trendhunter.com/trends/iced-maple-latte.md)