# Ready-to-Drink Wheatgrass Refreshments MaKa Drinks Offer a Convenient Way to Support Nutrition By Michael Hemsworth | Published 2022-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maka-drinks References: [bevnet](https://www.bevnet.com/news/2022/maka-takes-wheatgrass-mainstream-with-national-distribution-coverage) & [livingmaka](https://www.livingmaka.com/)  The MaKa drinks are a wheatgrass-based refreshment range for consumers looking to enhance their nutritional intake to incorporate into their diet. The drinks come in four flavor options including Mango, Hibiscus Passionfruit, Coconut Pineapple and Lemon, which are all [lightly carbonated](https://www.trendhunter.com/trends/sekwl) with several shots of freshly pressed wheatgrass in the recipe. The drinks also feature a bit of blue agave for sweetness along with [Yerba matte and guayusa herbal teas](https://www.trendhunter.com/trends/uncle-matts-organic-yerba-mate-energy-tea) to round out the flavor profile. The MaKa drinks come backed by a [USDA](https://www.trendhunter.com/trends/functional-matcha-latte) organic certification, and are vegan-friendly, non-GMO, gluten-free and also support a few sustainability initiatives. This incudes donating a minimum of 1% of gross proceeds to initiatives that support water sustainability, which have been certified by 1% for the Planet. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 31% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Wheatgrass-based Refreshments:** Opportunity to innovate in the food and beverage industry by creating more wheatgrass-based refreshment products that cater to consumers looking to enhance their nutritional intake. - **Ready-to-drink Beverages:** Opportunity to disrupt the beverage industry by creating more convenient, ready-to-drink nutritional beverages that are certified organic, vegan-friendly, non-GMO, and gluten-free. - **Sustainable Nutritional Beverages:** Opportunity to create a more sustainable food and beverage industry by making products that support environmental initiatives, like donating proceeds to initiatives that support water sustainability. ### Where This Applies - **Food and Beverage:** Opportunity to create innovative and healthy food and beverage products with added nutritional benefits. - **Natural and Organic Products:** Opportunity to create highly desirable natural and organic products for consumers looking for healthy, sustainable, and eco-friendly options. - **Sustainability:** Opportunity for businesses to focus on sustainable production and support environmental initiatives. ## Related on Trend Hunter - [Daily Greens Drinks](https://www.trendhunter.com/trends/daily-greens-drink.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Ready-to-Drink Daily Greens](https://www.trendhunter.com/trends/greens-on-the-go.md) - [Functional Refreshing Matcha Lemonades](https://www.trendhunter.com/trends/bellamatcha-lemonade.md) - [Energizing Yerba Mate Beverages](https://www.trendhunter.com/trends/yerba-mate-beverage.md) - [Sparkling Tea Blend Beverages](https://www.trendhunter.com/trends/marquis.md) - [Naturally Energizing Drinks](https://www.trendhunter.com/trends/go-mate-drinks.md) - [Plant Replacement Juice Mixes](https://www.trendhunter.com/trends/subi-greens.md) - [Functional Matcha Beverages](https://www.trendhunter.com/trends/matcha-love-energy.md)