# Pop Art-Inspired Campaigns The Maje Spring 2013 Campaign Recruits Alexa Chung By Katie Pagnotta | Published 2013-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maje-spring-2013 References: [highsnobette](http://www.highsnobette.com/news/2013/01/30/ad-alexa-chung-for-maje-spring-2013/alexachungformaje-2/) & [eboutique.maje](http://eboutique.maje.com/accueil) The Maje Spring 2013 campaign stars the fabulous Alexa Chung. Chung is a young "It" girl on the rise. She descended from teen model to television personality to a contributing editor at [British Vogue](https://www.trendhunter.com/trends/killabrush). To say she has done well for herself is an understatement. Maje is a French label that churns out contemporary fashions for hip young women. The chic lookbook for spring 2013 was shot by British photographer Craig McDean. The concept behind the shoot was inspired by the [pop art movement](https://www.trendhunter.com/trends/joy-artist-capsule) and centers around a primary color palette. Chung is styled in striped, loose-fitting and stylish garments with soft make-up and hair. The looks are simple, flirty and fun. Alexa Chung is a fabulous choice to be the face of the Maje Spring 2013 campaign and she kills it. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 64% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Pop Art-inspired Campaigns:** Opportunity for brands to create bold, vibrant campaigns that draw from the pop art movement. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate pop art aesthetics into their designs and marketing campaigns. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)