# Glaring Militant Galleries The Maja Matkovic Rollercoaster Magazine Editorial is Tough and Chic By Meghan Young | Published 2012-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maja-matkovic-rollercoaster-magazine References: [fashiongonerogue](http://fashiongonerogue.com/maja-matkovic-aingeru-zorita-rollacoaster-magazine-4/) & [rollacoaster](http://www.rollacoaster.tv/) The Maja Matkovic Rollercoaster Magazine editorial is all about being the [tough chick](https://www.trendhunter.com/trends/songs-of-siren). Not only is the model basically glaring at the camera in every still, asserting her badass attitude, but the fashion showcased has a definite [military theme](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk). From [puffy bomber jackets](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket) to structured army coats, the photo shoot has it all. Lensed by New York-based photographer Aingeru Zorita for the publication's latest issue, the Maja Matkovic Rollercoaster Magazine editorial is a simple studio shoot. It relies solely on the mood of the model and her leggy, layered ensembles to reel readers in. The Croatian beauty was styled by Anthony Unwin. He clad her in colorful pieces from fashion labels such as Prada, Dolce & Gabbana and Burberry Prorsum. The military jackets contrast interestingly with the vibrant bodysuits beneath them. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Military Fashion:** Opportunity for disruptive innovation in the fashion industry by exploring new ways to incorporate military-inspired designs into everyday wear. - **Studio Photography:** Opportunity for disruptive innovation in the photography industry by experimenting with different studio set-ups and capturing bold and assertive attitudes of models. - **Layered Ensembles:** Opportunity for disruptive innovation in the fashion industry by developing new techniques and materials to create visually interesting layered outfits. ### Sectors Adopting This - **Fashion:** The fashion industry can explore military-inspired designs to create unique and edgy collections. - **Photography:** Photographers can experiment with studio setups and capture powerful and confident attitudes of models. - **Textile:** The textile industry can develop innovative materials and techniques for creating intriguing layered outfits. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)