# Playful Goth Editorials Maja Brodin Dons Dramatic and MOD-Inspired Styles in Cleverness By Jana Pijak | Published 2015-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maja-brodin References: [designscene.net](http://www.designscene.net/2015/07/maja-brodin-ryan-jerome.html) & [ryanjerome](http://www.ryanjerome.com) Maja Brodin stars in 'Cleverness,' a [monochromatic editorial](https://www.trendhunter.com/trends/black-tag-collection) that is lensed by photographer Ryan Jerome's lens. The model dons a dark and dramatic wardrobe in the shoot and pairs it with makeup that is more playful and 60s-inspired. Borrowing from the decade's MOD looks, stylist Luigi Gaballo dresses Maja Brodin in [boxy mini dresses](https://www.trendhunter.com/trends/shapes-we-take), fitted jumpsuits and separates that are sleek and feminine in their overall look. The model dons pieces from labels that include Versace, John Richmond and Missoni among other names. This playful editorial boasts a black and white backdrop that is even adorned with graphic text. Featuring quotes like "sell your cleverness and buy bewilderment," this shoot is a more relaxed take on [classic, goth looks](https://www.trendhunter.com/trends/wednesday-capsule) and boasts hair and makeup by Valerio Sestito and Ivona Milosevic. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Monochromatic Fashion:** Opportunity for brands to create bold and dramatic monochromatic collections that blend goth and playful elements. - **Mod-inspired Fashion:** Brands can tap into the 60s MOD fashion trend by creating sleek and feminine garments with a modern twist. - **Graphic Text Backdrops:** Opportunity for photographers and stylists to incorporate graphic text backdrops in fashion editorials, adding a unique and playful element. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the playful goth trend to create unique and innovative designs, attracting a niche audience. - **Photography:** Photographers can explore the combination of goth and playful elements in their editorial shoots, creating visually striking images. - **Beauty:** Beauty brands can experiment with bold and unconventional makeup looks that blend goth and MOD-inspired elements. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md)