# Lounging Hammock Fashion Ads The Maiyet Spring/Summer 2014 Campaign Stars Binx Walton By Meghan Young | Published 2014-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maiyet-springsummer-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/binx-walton-fronts-maiyets-springsummer-2014-campaign/) & [maiyet](http://maiyet.com/) The Maiyet Spring/Summer 2014 ad campaign captures a perfect summer day, one in which a swinging hammock is involved and the sun is shining brightly. Shot by photographer Cass Bird, who is known for her laid-back style of photography, it certainly doesn't get anymore laid back than this. Of course, the Maiyet Spring/Summer 2014 collection dresses things up a bit. Chock full of gold jewelry, loose dresses and even a knitted short and shirt number, the Maiyet Spring/Summer 2014 ad campaign showcases some of the best of the best from the latest collection. It stars model Binx Walton, who can be the Spring 2014 ad campaign from [Celine](http://www.trendhunter.com/trends/celine-spring-2014-ad) alongside Daria Werbowy and Julia Nobis. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Hammock-based Advertising:** Opportunity for brands to showcase their products in a relaxed, laid-back setting using hammocks. - **Summer Fashion Campaigns:** Brands can advertise summer fashion collections through campaigns emphasizing a carefree, sunshine-filled lifestyle. - **Jewelry and Fashion Pairings:** Pairing jewelry with loose summer dresses and other relaxed fashion items in advertising campaigns. ### Sectors Adopting This - **Fashion and Apparel:** Opportunity for fashion and apparel brands to market their summer collections. - **Jewelry:** Opportunity for jewelry brands to partner with fashion brands in advertising campaigns. - **Furniture and Home Decor:** Opportunity for hammock and outdoor furniture brands to provide products for advertising campaigns showcasing a relaxed summer lifestyle. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Camo Print Summer Furniture](https://www.trendhunter.com/trends/maison-kitsune-1.md)