# Stranded Beach Photography The Maiyet FW 2013 Campaign Explores a Different Daria Werbowy By Leslie Chen | Published 2013-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maiyet-fw-2013-campaign References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/09/-daria-werbowy-for-maiyet-fw-2013-campaign-by-cass-bird.html) & [maiyet](http://maiyet.com/) When the name Daria Werbowy comes up, I usually think of long lustrous brunette hair paired with high glam, but this Maiyet FW 2013 Campaign explores a whole different look for the supermodel. [Set on the beach](https://www.trendhunter.com/trends/sel-de-mer) and photographed by Cass Bird, the editorial stars Werbowy as a girl stranded on the beach all by herself. Although she's alone, she still looks like she's having the time of her life all day and night. The model wears jackets, dresses and sweaters from the brand's new [fall winter collection](https://www.trendhunter.com/trends/jiyongkim-fw25) while rocking her new blunt blonde 'do - a look that would only work for a select few of which Werbowy is definitely one. Kristy Caylor, the President of the company says that the Maiyet FW 2013 Campaign is "mysterious, sexy, and a little bit fun all at the same time." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Beach Photography:** Opportunity to explore new and unconventional settings for fashion photography campaigns. - **Blunt Blonde Hair Trend:** Opportunity for hair salons and stylists to offer a new trend to clients and potentially increase revenue. - **Lonely but Happy Aesthetic:** Opportunity for brands to showcase self-sufficiency and contentment as an appealing lifestyle. ### Where This Applies - **Fashion and Retail:** Fashion brands can explore unique and unconventional ways to showcase their collections. - **Beauty and Wellness:** Salons and stylists can promote and offer the new blunt blonde hair trend to clients. - **Marketing and Advertising:** Brands can incorporate the 'lonely but happy' aesthetic in their campaigns to attract consumers seeking a sense of independence and fulfillment. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)