# Sophisticated Bubbly Refreshers Maison Perrier Forever Shares Natural Fruit Flavors & Zero Sugar By Laura McQuarrie | Published 2024-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maison-perrier-forever References: [finance.yahoo](https://finance.yahoo.com/news/perrier-expands-uplifting-beverage-space-202800561.html) & [perrier](http://perrier.com/)  Premium sparkling water brand Perrier launched the [Maison Perrier Forever](https://www.trendhunter.com/trends/maison-perrier-french-kiss) line to share bubbly beverages with natural fruit flavors and [zero sugar](https://www.trendhunter.com/trends/calypso-soft-drinks). These elegant, refreshing beverages are sophisticated sippers that meet the demand for uncompromising [sparkling water beverages](https://www.trendhunter.com/trends/hint-sparkling-water). Consumers crave sparkling beverages with flavor and without excess calories or sugar to satisfy their taste buds without compromising their health and wellness goals. Two all-new varieties, Lychee and Pineapple, join fruity and refreshing fan-favorite flavors in the Maison Perrier Forever lineup like Ginger Lime, Grapefruit, Strawberry, Raspberry, Blackberry and Peach. For the launch of Maison Perrier, Perrier enlisted brand ambassadors Lily Collins and Béatrice Martin for a multi-channel campaign focused on allure and sophistication. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 70% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Natural Fruit Infusions:** Capturing the essence of natural fruits in sparkling beverages offers a sophisticated twist on traditional flavors. - **Zero-sugar Elixirs:** Zero-sugar sparkling beverages cater to health-conscious consumers seeking guilt-free refreshment options. - **Elegant Brand Ambassadors:** Partnering with influential personalities for marketing campaigns adds allure and sophistication to beverage brands. ### Where This Applies - **Premium Sparkling Water:** Innovations in premium sparkling water brands introduce new opportunities to cater to discerning consumers seeking refined beverage choices. - **Flavored Sparkling Beverages:** The demand for flavored sparkling beverages opens up avenues for creating unique and refreshing options that align with consumer preferences. - **Influencer Marketing:** Utilizing influential brand ambassadors in marketing strategies provides an avenue for beverage companies to elevate their brand perception and reach new audiences. ## Related on Trend Hunter - [Fruit-Forward Prebiotic Drinks](https://www.trendhunter.com/trends/maison-perrier-french-kiss.md) - [Cocktail-Inspired Non-Alcoholic Alternatives](https://www.trendhunter.com/trends/maison-perrier-chic-sparkling-beverage.md) - [Bubbly Low-Calorie Mocktails](https://www.trendhunter.com/trends/maison-perrier-chic.md) - [Sensory Sparkling Water Campaigns](https://www.trendhunter.com/trends/perrier-feel-the-flavor.md) - [Effervescent Warm Weather Refreshments](https://www.trendhunter.com/trends/fizzy-refreshers.md) - [Low-Sugar Italian Sparkling Drinks](https://www.trendhunter.com/trends/italian-sparkling-drinks.md) - [Sparkling Sicilian Refreshment Ranges](https://www.trendhunter.com/trends/sanpellegrino-ciao.md) - [Fruit-Forward Sparkling Waters](https://www.trendhunter.com/trends/bubly-burst.md) - [Effervescent Italian Fruit Drinks](https://www.trendhunter.com/trends/sanpellegrino-tastefully-light.md)