# Recording Artist Rosé Wines The Maison No. 9 Rosé was Created by Post Malone By Michael Hemsworth | Published 2020-05-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/maison-no-9 References: [drugstorenews](https://drugstorenews.com/post-malone-global-brand-equities-create-french-rose) & [maison9wine](https://maison9wine.com) The [Maison No. 9](https://www.trendhunter.com/trends/grange-by-nigo) rosé wine is a new libation created by recording artist Post Malone in partnership with James Morrissey of [Global Brand Equities](https://www.trendhunter.com/trends/raspberry-rose) and Dre London of London Entertainment. The wine is positioned as a premium product that maintains a recipe that's 45% granache noir, 25% Cinsault, 15% Merlot and 15% Syrah. It's reported to have fresh notes of pineapple, pear and strawberry along with hints of French desserts to make it a balanced libation to enjoy this coming summer. Post Malone spoke on the new Maison No. 9 rosé wine saying, "[Rosé](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy) is for when you want to get a little fancy. It's a nice switch up and I have been thinking about doing my own wine for a while. It was great to work with Global Brand Equities because they saw the vision and we got to do some super cool stuff. Maison No. 9 goes down smooth, and you're all going to love it!” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Celebrity-backed Wines:** Disruptive innovation opportunity: Collaborating with celebrities to create unique wine brands can attract a new audience and create buzz in the wine industry. - **Premium Rosé Wines:** Disruptive innovation opportunity: Developing high-quality rosé wines with unique flavor profiles can cater to the growing demand for premium and sophisticated wine options. - **Cross-industry Collaborations:** Disruptive innovation opportunity: Partnering with professionals from different industries, such as music and entertainment, can lead to innovative and unconventional wine creations that appeal to a wider consumer base. ### Who This Affects Most - **Wine:** Disruptive innovation opportunity: Introducing innovative winemaking techniques and flavor combinations can differentiate brands in the competitive wine industry. - **Celebrity Branding:** Disruptive innovation opportunity: Collaborating with celebrities to expand their brand into new industries, such as wine, can create exciting opportunities and tap into their fan base. - **Entertainment:** Disruptive innovation opportunity: Creating unique products, like the Maison No. 9 rosé wine, in collaboration with entertainment artists can blur the line between industries and attract new customers. ## Related on Trend Hunter - [Rapper-Endorsed Premium Wines](https://www.trendhunter.com/trends/ja-rule.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Rosé-Inspired Apéritifs](https://www.trendhunter.com/trends/tres-rose.md) - [Surfing-Inspired Canadian Rosés](https://www.trendhunter.com/trends/offshore-hang-ten-ros.md) - [Australian Rosé Lineups](https://www.trendhunter.com/trends/paddington-lane-wine-co.md) - [Limited Edition Rosé Wines](https://www.trendhunter.com/trends/barton-guestier2.md) - [First-to-Market Hot Rosés](https://www.trendhunter.com/trends/hot-ros.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md)