# Fashion-Forward Private Label Kidswear Maisonette's 'Maison Me' Collection is Chic and Functional By Jana Pijak | Published 2021-03-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/maison-me References: [maisonette](https://www.maisonette.com/brands/maison-me?td=homepage) [Maisonette's](https://www.trendhunter.com/trends/olive-ateliers) '[Maison Me Baby](https://www.trendhunter.com/trends/mmerch-1)' collection is the first-ever private label apparel line from the premium and curated children's retailer. The collection consists of "elevated everyday essentials designed to let kids be kids" and features "over fifty mix-and-matchable options" that marry chic aesthetics with functional details. “We are thrilled to introduce everyone to Maison Me Baby, our simple yet chic collection of [organic cotton essentials for baby](https://www.trendhunter.com/trends/coyuchi-littles). We aim to simplify the early days with a go-to collection of mix and matchable essentials that look fantastic and are priced right" said Sylvana Durrett, CEO of Maisonette about the range. In addition to a selection of coveralls, everyday bodysuits, sweat suits and comfortable kimono-style cotton separates, Maisonette's Maison Me Baby collection spotlights lightweight knits, outerwear and even hat accessories. Image Credit: Maisonette ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What's Driving This Trend - **Private Label Children's Apparel:** The success of Maisonette's 'Maison Me' collection shows the growth opportunities in private label children's apparel. - **Organic Cotton Clothing for Children:** The popularity of Maisonette's 'Maison Me' collection suggests rising consumer demand for organic cotton clothing in children's apparel. - **Mix-and-matchable Children's Clothing:** Maisonette's 'Maison Me' collection highlights the increasing popularity of mix-and-matchable children's clothing that allow parents to customize outfits for their kids. ### Who This Affects Most - **Children's Apparel Retail:** 'Maison Me' by Maisonette creates an opportunity for other retailers to tap into the growing market for premium and curated children's apparel. - **Organic Cotton Production:** The rising demand for organic cotton in children's apparel creates an opportunity for the organic cotton production industry to expand and innovate. - **Fashion Design Software:** The trend towards mix-and-matchable children's clothing creates opportunities for fashion design software companies to develop new tools to help parents create custom outfits for their kids. ## Related on Trend Hunter - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Modern Baby Apparel Lines](https://www.trendhunter.com/trends/modern-moments.md) - [Vacation-Themed Children's Sleepwear](https://www.trendhunter.com/trends/petit-lem-tropicana.md) - [Infant Outerwear Collections](https://www.trendhunter.com/trends/petit-lem-2.md) - [Fashion-Forward Baby Lines](https://www.trendhunter.com/trends/huggies-1.md) - [Specialty Baby Retailers](https://www.trendhunter.com/trends/ever-ever1.md) - [Culturally Influenced Baby Apparel](https://www.trendhunter.com/trends/isla-and-mimi.md) - [Monogram Baby Collections](https://www.trendhunter.com/trends/louis-vuitton-4.md) - [Mom-Approved Baby Clothing Lines](https://www.trendhunter.com/trends/maybe-baby-collection.md)