# Laconic Monotography Maison Mathieu Berthemy Sticks to Black & White Basics By Jordan M | Published 2011-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maison-mathieu-berthemy References: [hautemacabre](http://hautemacabre.com/2011/01/maison-mathieu-berthemy/) Shakespeare once said, "Brevity is the soul of all wit," and in this collection of [black and white pics](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition) from [Maison Mathieu Berthemy](https://www.trendhunter.com/trends/maison-amorys-gingham-edit)’s collection, it is definitely apparent that the photographer has taken that philosophy to heart. His work is unmistakably stoic, un-embellished, and [stripped down to the core basics](https://www.trendhunter.com/trends/stein), which allows his clothing, rather than fancy presentation, to be the main focus. The interesting thing is that by not resorting to the usual bells and whistles so often associated with fashiontography, Maison Mathieu Berthemy ironically still achieves the intended impact of a well-designed fashion photo collection. His work therefore is a high-wire act of being profound in its simplicity, and a refreshing reminder that sometimes content can be just as important as context. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimalist Fashion Photography:** Opportunity for fashion photographers to create powerful images by stripping down to the core basics. - **Back to Basics Content Creation:** Opportunity for content creators to focus on high-quality, stripped-down content as a refreshing alternative to bombast and pageantry. - **Simplicity as Impact:** Opportunity for marketers to leverage the power of simplicity to create high-impact messaging that resonates with audiences. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to showcase their clothing with powerful, minimalist photography that captivates consumers. - **Content Creation:** Opportunity for content creation brands to create powerful content that is refreshingly simple yet impactful. - **Marketing:** Opportunity for marketing firms to leverage the power of simplicity to create messaging that stands out and resonates with audiences. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Monochrome Sculpture Shows](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Minimal White T-Shirts](https://www.trendhunter.com/trends/john-pawson-1.md)