# Silent Fashion Demonstrations The Maison Martin Margiela with H&M Silent Manifesto Video Entices By Alexandra Serrano | Published 2012-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maison-martin-margiela-with-hm-silent-manifesto References: [youtu.be](http://youtu.be/zPPEyVjzrVE) & [hm](http://www.hm.com/maisonmartinmargiela) In celebration of the Nov. 15th collaborative collection launch, the [Maison Martin Margiela](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin) with [H&M](https://www.trendhunter.com/trends/femininity-in-bloom) Silent Manifesto video entices. With booming classical music, this short showcases a fashion version of a Parisian demonstration. In typical Maison Martin Margiela style, this celebratory video is a mysterious display of abstract visuals combined with the fashion house's distinctive minimalist aesthetic. Silent Manifesto centers around a silent crowd that marches over to a local H&M with signs that announce "MMM WITH H&M" and "COMING SOON." Part performance piece and part advertisement, the short film certainly adds more excitement to the already highly anticipated collaboration debut. The Maison Martin Margiela with H&M Silent Manifesto video gives a last push to what is surely to become a vastly profitable [collaborative fashion initiative](https://www.trendhunter.com/trends/anamika-khanna-x-hm). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Collaborations:** Opportunities for brands to collaborate with fashion houses and create highly anticipated collections. - **Performance Marketing:** Using performance art and visually stunning videos to promote products and generate excitement. - **Minimalist Aesthetics:** Emergence of minimalist designs in fashion, emphasizing simplicity and abstract visuals. ### Where This Applies - **Fashion Retail:** Retailers can capitalize on the success of fashion collaborations by partnering with renowned fashion houses to create exclusive collections. - **Marketing and Advertising:** Opportunities for marketers to incorporate performance art and visually captivating videos to promote products and create buzz. - **Design and Creative Industries:** Growing demand for minimalist aesthetics in various creative fields, including fashion, interior design, and graphic design. ## Related on Trend Hunter - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md) - [Inaugural New Year Fashions](https://www.trendhunter.com/trends/maison-margiela-lunar-new-year-collection.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Iconic Footwear Tribute Films](https://www.trendhunter.com/trends/iconic-tabi-footwear.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)