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# Sporty Parisian Lookbooks
The Maison Martin Margiela FW 2014 Lookbook Stars Brieu Morel

By Vasiliki Marapas | Published 2014-06-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/maison-martin-margiela-fw-2014
References: [highsnobiety](http://www.highsnobiety.com/2014/06/02/maison-martin-margiela-fall-winter-2014-editorial/) & [maisonmartinmargiela](http://www.maisonmartinmargiela.com/)

[Maison Martin](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon) Margiela's FW 2014 collection features high-quality materials paired with a subdued color palette.

The lookbook was shot in the backstreets of Paris, effectively contrasting the [sleek, luxurious goods](https://www.trendhunter.com/trends/nn07) from the French fashion house with the grungy, urban storage units found in nearly every city. Mathieu Vilasco photographed Elite paris' Brieu Morel in a series of relaxed, sporty silhouettes chosen by stylist Pauline Croce. In some shots, Morel looks like a forlorn youth playing hooky from class; however, despite his obvious rebellion, each outfit retains a measure of sophistication and elegance that's fit for an adult. The element of grunge is not lost from the collection, playing out in a refined manner.

The Maison Martin Margiela FW 2014 collection is perfect for grown-ups who haven't given up their sassy streak.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 71% | Activity: 50% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **High-quality Materials:** Opportunity for innovative textile manufacturers to develop new materials that are both durable and luxurious.
- **Subdued Color Palette:** Opportunity for makeup companies to create new products that cater to the demand for natural, muted tones.
- **Grunge Influence:** Opportunity for fashion retailers to incorporate elements of grunge into their designs, combining edginess with sophistication.

### Where This Applies

- **Textile Manufacturing:** Opportunity for textile manufacturers to capitalize on the demand for high-quality materials with unique properties.
- **Makeup:** Opportunity for makeup companies to develop new lines of products that cater to the growing popularity of muted, natural color palettes.
- **Fashion Retail:** Opportunity for fashion retailers to tap into the grunge trend and offer customers edgy and sophisticated clothing options.

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