# Runway Mannequinization Maison Martin Margiela Fall 2009 Couture Leaves Models Faceless By Bianca | Published 2009-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maison-martin-margiela-fall-2009-couture References: [coutorture](http://www.coutorture.com/3448460) For [Fall Haute Couture](https://www.trendhunter.com/trends/auteur-studios-fall-2025), Maison Martin Margiela continued the faceless theme that first debuted in the Spring/Summer 2009 show in which models’ heads were covered by what looked like nude stockings. The same anonymous look was featured in [Maison Martin Margiela editorials](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon) in Interview and Arena Homme+ magazines. The living mannequin look sucks the human component from the models, leaving the focus solely on the clothes—but does it add positive appeal to the fashions, or does it taint the overall aesthetic? ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 69% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Anonymous Runway Models:** Opportunity for designers to experiment with unconventional presentation styles that remove the focus from the model. - **Clothing-centric Presentation:** Opportunity to create unique and memorable brand experiences by prioritizing the clothing and pushing the boundaries of traditional runway shows. - **Faceless Mannequins:** Opportunity for retailers to create impactful in-store displays that eliminate the need for human models and allow for experimentation with innovative display techniques. ### Where This Applies - **Fashion:** The fashion industry can take advantage of this trend by experimenting with unconventional runway presentation styles and creating memorable brand experiences. - **Retail:** Retailers can utilize faceless mannequins to create impactful in-store displays and experiment with innovative display techniques that promote their products. - **Advertising:** The use of anonymous models in fashion editorials provides an opportunity for advertisers to experiment with creative and thought-provoking campaigns that focus solely on the clothing. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md)